Google Ads API Developer Assistant v4.0.0 brings specialized API dev, troubleshooting and reporting tools into AI workflows.source

Getting the click is only the first step. Here’s how to make SEO content help users move through the funnel and toward conversion.source

Digital marketers are increasingly adopting artificial intelligence (AI) in their workflows, with a new survey revealing that 98% of social media professionals now utilize AI in their work. Conducted by Metricool, the survey involved over 700 creators and marketers and highlighted a...

Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.source

This is after Google has already added these link carousels for AI Overviews in Google Search.source

A single Google Careers listing sheds rare light on Discover’s recommendation system, reinforcing research into candidate selection and user affinity.source

New traffic data shows a widening divide between YMYL and B2B tech — and points to the TOFU strategies most likely to work next.source

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Vary hooks, creators, messaging, formats, and offers to give Meta more creative combinations to match with different audiences.source

A 60,000-query analysis reveals where listicles still rank, where they’ve declined, and why ranking well doesn’t guarantee clicks.source