How AI is impacting local search and what tools to use to get ahead  Search Engine Landsource

Google’s update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.source

Laura Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.source

OpenAI’s UK launch of ChatGPT Ads Manager gives advertisers an early chance to learn and prepare for a potentially major new ad channelsource

Google is embedding AI into publisher workflows, making it easier to analyze performance and act on insights from a chat interface.source

Google Ads costs keep rising, but conversion rates improved in 2025  Search Engine Landsource

As Google’s AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.source

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.source

40% of U.S. adults use chatbots for search, making information lookup their most common AI chatbot activity, according to Pew Research.source

Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.source