At $50+ CPCs, Reddit beats every vendor organically 67.3% of the time across 8,566 keywords.
The study from Ross Simmonds and his team focused on B2B SaaS, but the underlying dynamics don’t stop there. The higher the advertising competition on a term, the more likely a Reddit thread...
Category: SEO
Google is narrowing the scope of its Performance Planner tool, signaling a shift toward conversion-focused campaign types and away from impression-based planning.
What’s happening. As of last month Performance Planner no longer supports planning for Display and Video campaigns, and...
AI bot activity surged 300% in 2025, with media and publishing among the most targeted sectors, according to a new Akamai report.
Why we care. AI bots are reshaping how content is discovered and consumed, shifting users from search clicks to instant answers in chat interfaces....
Google is fixing a long-running Search Console bug that inflated impression counts. As the fix rolls out, reported impressions will decrease.
What happened. A logging error caused Google Search Console to over-report impressions starting May 13, 2025. Google today updated its Data...
Your paid social operation is on fire. You know how your audience thinks, the creative process is dialed in, and the results get better every year. Leadership greenlights an expansion to Google Ads — a new channel and, critically, a new source of revenue.
As it turns out, applying...
In 1998, submitting a website to search engines was manual, methodical, and genuinely tedious. I remember 17 of them: AltaVista, Yahoo Directory, Excite, Infoseek, Lycos, WebCrawler, HotBot, Northern Light, Ask Jeeves, DMOZ, Snap, LookSmart, GoTo.com, AllTheWeb, Inktomi, iWon, and...
A new version of the Google Ads API is out, bringing a handful of targeted updates across video, app campaigns, and audience planning tools.
Key changes in this release.
A new VideoEnhancement resource that surfaces whether a video ad is Google-generated or advertiser-provided —...
AI search citations favor a small set of formats. Listicles, articles, and product pages drive over half of all mentions across major LLMs, according to new Wix Studio AI Search Lab research analyzing 75,000 AI answers and more than 1 million citations across ChatGPT, Google AI Mode,...
If your law firm’s referrals aren’t converting, validation may be the problem.
Referred prospects don’t go straight from recommendation to contact. They research, compare, and verify what they were told — on your website, in search results, and through AI tools.
These are your...
Small publishers are seeing sharp traffic declines from AI search experiences, according to new data from thousands of global sites using Chartbeat analytics.
The details. Publishers with 1,000 to 10,000 daily pageviews lost 60% of search referral traffic over two years, Chartbeat...