The update will take a few days to roll out.source

Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic search.source

Microsoft shared documentation for its beta Conversions API, as a server-side option for sending data directly to the platform.source

Google has updated its Branded Searches documentation, with PMax notably no longer listed among supported campaign types.source

See how query data can reveal content gaps, guide creator partnerships, compare formats, and shape what you create next.source

Search is only one part of discovery. Learn how distribution and brand visibility can create stronger signals across search and AI platforms.source

The verification burden is moving from customers to AI. See what that means for location data, local context, and recommendations.source

Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.source

ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.source

Google has confirmed the issue starting on August 13, and the result is a decrease in impressions.source