Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.source

Laura I. Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.source

As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.source

To get cited in AI answers, stop writing for keywords. Map buyer-role evidence gaps, find the missing gatekeeper, and build the evidence.source

Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.source

Google’s update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.source

Laura Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.source

OpenAI’s UK launch of ChatGPT Ads Manager gives advertisers an early chance to learn and prepare for a potentially major new ad channelsource

Google is embedding AI into publisher workflows, making it easier to analyze performance and act on insights from a chat interface.source

As Google’s AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.source