Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.source

40% of U.S. adults use chatbots for search, making information lookup their most common AI chatbot activity, according to Pew Research.source

Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.source

Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.source

Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.source

Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.source

Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those forces drift apart.source

Plus, Google is ordered to provide data portability to some third-party services.source

Turning on search cut recommendation overlap to 19.8%, reshuffling product picks across 20,000 ChatGPT responses.source

AI-referred travelers spend 70% longer on sites, engage 21% more, and bounce 41% less as the conversion gap continues to narrow.source