Google is rolling out asset-level reporting for Display campaigns, giving advertisers a clearer view of how individual creative assets perform — a move that brings Display closer to the visibility already seen in Performance Max campaigns.
Why we care. Until now, Display campaign...
Category: SEO
The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a tipping point.
Two account managers on my team, each handling different clients in different industries, came to me with the same uneasy admission.
They were leaning...
Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude?
LLM optimization is taking shape as a new discipline focused on how brands surface in AI-generated results and...
This business is auto spares e-commerce business catering B2C & B2B customer segment.
So first, let’s start with the B2C audience.
A good view from Eric Enge on how Google is improving its search result quality with Rankbrain – its newish AI powerered algorithm.
Apple easy, Google fast: The experience management culture