AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.source

Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.source

Google’s AI-powered AdSense Help guide answers publisher questions and helps with onboarding and troubleshooting.source

Google will allow personalized alcohol advertising on YouTube starting Oct. 30, in markets where local laws permit.source

OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reportingsource

This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.source

The overhaul includes layoffs and a new audience team structure as AI platforms send fewer users back to publisher websites.source

ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.source

The keyword that’s too expensive for PPC could be your next SEO priority. The page that ranks first could tell you where to cut paid spend.source

Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.source