Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.source

Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time.source

Most trends fade. Some become entirely new markets. The difference is visible in search data if you know where to look.source

A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA.source

Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.source

Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.source

New research reveals why AI cites brands across many topics but recommends them only where they’ve built repeat topical authority.source

Advertisers now need to prove explicit government authorisation before promoting government documents through Google Ads.source

AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.source

The search terms, ads, landing pages, and product feeds you’ve already built can strengthen your visibility across AI search.source