How to keep your SEO skills sharp in an AI-first world  Search Engine Land
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Imagine you’ve spent hours tirelessly optimizing your website with top-quality content, relevant keywords, and topics guaranteed to drive traffic, only for your efforts to be in vain, with months passing by with few readers, low rankings, and little revenue for your business. If this is your current situation, you should elevate your technical SEO strategy.

Today, we're diving into the essential side of ranking with technical SEO, which is often overlooked, yet more critical than high-traffic keywords to rank high across search engines. Dive deep into technical SEO, find out how it impacts your Google Search rankings, and learn the best practices to stay competitive even during a volatile Google core update.
Technical SEO involves improving your website's security, speed, and layout for greater search engine visibility. If you’re driving a car, you want the best route and guidance to reach your destination quickly. In this scenario, think of high-quality content as the destination and technical SEO as the highways and signs that lead you there.

Technical SEO is the behind-the-scenes actions you can take to optimize your website for efficient indexing by Google’s web crawlers. In addition to looking for sites that follow best practices around organizing their content and infrastructure, Google also looks for websites that provide a satisfying user experience, and that means making sure your quality, helpful content is set up for success.

It will be difficult for your site to rank well if it’s difficult for users to navigate, confusing, or doesn't effectively match users’ search intent because it doesn't adhere to the fundamentals of SEO maintenance.
To enhance your website's technical SEO, improve its crawlability (scanning and navigation) and indexability (organization and storing). Google’s bots crawl a web page to understand and discover the content. After crawling, the bots will organize and store the information in specific databases to display on its search results page.

To enhance the crawlability and indexability of your webpages, consider these tips to optimize your website for technical SEO.
Whether you have a few pages or hundreds on your site, a sitemap helps Google discover your pages faster. Most content management systems will automatically generate a sitemap that you can submit to Google Search Console. Google will then periodically crawl and index your sitemap when changes are made. If your CMS does not offer this service, you can download a sitemap generator tool instead.
A robots.txt file prevents Google from crawling pages you’d like to omit, such as pages with duplicate content or a site with thousands of URLs that aren't essential to the user experience.

Without this file, Google will crawl your entire website, which could hurt your SEO if you have hundreds of pages with old, unoptimized content. Your CMS should automatically generate a robots.txt file for you. If you do not have one, there are resources for writing and submitting a robots.txt file.
Canonical tags prevent Google from penalizing duplicate content found across multiple URLs. Using canonical tags eliminates plagiarism detection and improves your technical SEO. For example, you would want to add a canonical tag to articles with the same disclaimer messaging located at the bottom of each page. Certain CMS platforms can easily set up a canonical U
URLs help Google and users find new content. Avoid long URLs with random characters that are not easy to remember to increase your visibility and brand awareness. If you write an article about vegan recipes, here are some good and bad examples of how your URL should be formed.
Good URL:https://www.yourdomainname.com/vegan-recipes
Bad URL:https://www.yourdomainname.com/vegan-recipes/7563/$#%/culinary-baking
Keep your URLs free of random characters and shorten them to help Google and users understand an article when navigating.
Internal links are beneficial to ranking across Google Search because they allow bots to efficiently navigate and index your webpages. This practice boosts authority, particularly for large websites with numerous pages that may not be visible to users. By internally linking important or orphan pages, Google indexes them faster, increasing the likelihood of them ranking and users seeing your most valuable content.Best practices for internal linking include:
Using a Specific Number of Links: Include at least 6–10 links per 2,000 words, with 1–2 links pointing to product pages.
Linking to Keyword-Rich Anchor Text: Include keywords in your anchor text, and only link to articles that best match the title. For example, if you're linking to an article titled "Best Taylor Swift Songs," use the exact anchor text. Avoid long anchor text that’s over five words.
Linking to Pertinent Pages: Link to your most important pages for Google and users, such as contact, product, home page, or relevant articles. Discover your biggest high-traffic pages and link to those using a site audit tool like Semrush, Google Search Console, or Ahrefs.
Avoiding Using Similar Anchor Text: To avoid confusing Google, use unique anchor text for each article and refrain from linking to different pages using the exact same keywords.
Sweeping Your Site for Broken Links: Links on your site may need to be updated over time. Regularly conduct site audits every three months to replace broken links and maintain your site's health.
Image optimization is important to Google, and using alt text correctly is essential for both SEO and awareness. Alt text describes an image to help search engines comprehend and rank your visual content. Improve accessibility and follow Google's recommended practices for image optimization by including alt text that provides context for your website's images.
It takes more than alt text to bring out the boldness and vitality of your website's aesthetic. When considering image SEO, Google's best practices for images are a step in the right direction. From sourcing high-quality images to compressing them for efficient loading, there are a few ways to enhance your user experience and maintain optimal site health. Here are some tips for best image practices for your website:
Choose the Proper Format: Opt for WebP if supported, JPEG for photos, PNG for transparent graphics, and GIFs for simple animations.
Compress Your Images: Use tools like Squoosh or TinyPNG to find the optimal compression level for each image without sacrificing quality.
Minimize Cumulative Layout Shift (CLS): Preload website images to avoid your designs moving unexpectedly, causing user frustration.
Prioritize Critical Resources: Load essential images first and defer non-critical ones to avoid delaying page rendering.
Implement Responsive Images: Adapt images to different screen sizes and devices for a seamless experience.
Submit an Image Sitemap: Help Google discover and index your images more efficiently.
Use Structured Data: Provide additional information about your images for richer search results.
When your website is not optimized for site navigation, users must sift through content like files in a basement. This can frustrate them, resulting in a high bounce rate. A well-structured site with a navigational menu or search bar can make or break your user experience, leading to increased user engagement and conversion rates if the content matches users’ search intent.

To make your site more navigation-friendly:
Optimize for mobile
Reduce clutter on your site with clear icons instead of lengthy text
Add images and videos to break down complicated topics
A/B test your pages to see which content and layouts interest users the most
A well-optimized website prioritizes successful navigation and addresses user frustration when a page is not found. A comprehensive 404 dashboard is valuable for any website owner or manager. It encourages proactive website maintenance, improves the user experience, provides helpful data on site errors, and allows you to resolve issues quickly. These errors can include:
Broken Links: The dashboard can identify URLs that return a 404 error, indicating broken links throughout your site.
Outdated Content: The dashboard should pinpoint outdated content, link typos, or remove pages.
Prioritize Critical Pages: The dashboard should classify broken links according to their impact, such as high-traffic or critical business pages requiring immediate attention.
Google’s Core Web Vitals are a set of metrics that measure your site's performance for page loading, interactivity, and visual stability. Core Web Vitals can help optimize your website for search and elevate the user experience with fast-loading, delay-free pages that function across desktop and mobile.

Here are some ways to improve your LCP, FID, and CLS metrics:
Loading Speed (LCP) Improvement: Try preloading the most crucial components of your website so that they’re available on the page as soon as the user lands on it to increase your loading speed.
Interactivity (FID) Improvement: Prevent certain elements from slowing loading time to enhance interactivity. Use lazy loading to ensure specific sections load in a preferred order, prioritizing important content for users.
Visual Stability (CLS) Improvement: Consider design and image dimensions that support the web page’s layout and won't shift or move around as your users navigate around the page to improve your site's visual stability.
For a more comprehensive look into Core Web Vitals health, check out this guide on improving your Core Web Vitals.
The format of your website and its content is known as structured data. Your structured data for pages and articles should include an optimized URL, metadata (meta title and description), an H1 title, H2 headings, and H3 headings (when applicable).

Your information would be organized for a landing page or home page according to the navigation menu, the “About Us” page, the copy explaining your brand's purpose, and the call-to-action (CTA) buttons pointing to crucial website pages, such as new services, products, or content.

In essence, you want your data to be organized neatly for crawling and visibility, unlike unstructured data, which lacks a defined format and is difficult for both Google and users to index and understand.
Security is crucial because Google relies on trusted sources that ensure user data is safe. To ensure your website is safe from malware and online hackers, make sure it uses HTTPS, advanced security encryption offered by hosting services like Amazon Web Services (AWS), and is SOC 2 Type 2 certified. Discover more from 2024's safest content management system.
Site audits identify areas for improvement to ensure optimal site health, such as ways to improve high-traffic pages, broken links, missing metadata and alt text, and technical SEO missteps. Platforms like Semrush and Ahrefs are great places to start if you're new to technical SEO. They can help you manage your content and address page errors on your website.
With the unpredictability of the latest Google core update that caused many websites to see a decrease in traffic, it's essential to focus on managing technical SEO while delivering helpful, user-first content to your audience.

If your website has seen a downward trend since the last Google Search update, here are some ways to remain competitive and bring your rankings back up:
Focus on the User: Following SEO trends is nice, but you might be following a dead-end path. When trying to win long-tail keywords, consider whether the content helps a user take action, answers their questions, and takes them to the next steps that satisfy their search intent. If you create content for clickbait that offers generic information, you will see little progression in your search rankings.
Maintain Your Website Health: Site audits are the best way to launch your technical SEO efforts. Adhere to the aforementioned recommendations in this article and prioritize the elements of your SEO strategy that will lead to the best outcomes, whether that means strengthening your Core Web Vitals, increasing security, refining metadata, or generating opportunities for link development. Work through our list of suggestions until you reach optimal tech health.
Clean Up Your Site: A Google Search core update may be the perfect time to get your site decluttered and focused on structured data that offers users the best navigation and interface to sift through. Use A/B testing to experiment with new features and gauge your users' reactions.
This article originally appeared on rebelmouse.com and was syndicated by MediaFeed.org.

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EpicEdits, a digital marketing agency based in London, has just released a new blog post titled “AI Powered SEO Strategies: Boost Your LLM Rankings Now.” This comes after Google’s June 2025 Core Update and the introduction of AI summaries in Google Discover, which has significantly impacted web traffic. Some publishers have seen their numbers drop by up to 40%.
The post was crafted by Jacob Milner, the founder of EpicEdits and a former Royal Marines Commando. With his extensive SEO knowledge, he’s created what is being called the first detailed guide for travel and luxury-jet brands. This aims to help these sectors regain online visibility lost due to Google’s recent algorithm changes. Supported by proprietary case-study data, early users of the guide’s strategies are reporting a 35–50% increase in organic traffic and a 20% rise in enquiry rates within three to six months. For those interested in enhancing their business’s search rankings, EpicEdits provides a comprehensive portfolio of SEO services such as specialised SEO strategies, technical audits, keyword research, on-page optimisation, content strategy, link building, local SEO, and detailed monthly reporting, all of which can be explored further through their dedicated SEO services offering.

“This blog post comes at a crucial time as the £1 trillion global travel market prepares for its peak booking season,” said Jacob Milner. “We’re committed to offering insights that do more than scratch the surface, turning into real-world results for our clients in the luxury travel sector, especially those seeking Travel SEO Services.”
The blog features a step-by-step checklist to integrate AI and LLM techniques into SEO campaigns. It includes travel-specific examples aimed at private-jet brokers, luxury tour operators, and yacht charter companies. These examples provide actionable guidelines for creating prompts, adjusting schema, and using authority-driven PR to improve search visibility. The insights target those interested in implementing AI Powered SEO Strategies to boost their online presence.
EpicEdits aims to both inform and engage its audience. The post includes a call-to-action, urging readers to delve into the content and then schedule a complimentary strategy session. This aims to offer custom insights tailored to each business’s specific goals and challenges.
Milner commented, “In an industry that’s always changing due to advancements like AI, businesses need to adapt fast. This guide helps them do just that. We’re dedicated to breaking down complex SEO strategies into easy-to-understand and actionable steps.”
EpicEdits is well-known for its SEO expertise in the luxury travel industry. Led by Jacob Milner, the team uses data science combined with storytelling-driven digital PR to turn online visibility into valuable bookings. Their services range from Technical SEO and Link Building to specialised areas like Luxury Travel SEO, Travel SEO Services, and Private Jet SEO Services.
Since its launch, the company has earned a reputation for delivering measurable results without tying clients into long-term contracts. Their approach emphasises flexibility, transparency, and detailed reporting—qualities that are especially attractive to industries that need adaptable service delivery, such as luxury travel and private aviation.
EpicEdits is also moving ahead by integrating new AI technologies within its services. With the luxury travel sector’s unique needs in mind, the agency is focused on adapting to and leveraging changes spearheaded by Google and other search engines, keeping their clients at the forefront of search rankings. You can explore more on how EpicEdits integrates AI with its wide array of services including Google PPC, web design, content marketing, and social media marketing, showcasing their vast expertise and innovation in the digital marketing landscape on their website.
Plans are in motion to distribute this blog post to media and industry outlets in the UK, US, and UAE. These regions have a strong presence in SEO, digital marketing, private jet, and luxury travel sectors, making them ideal targets for EpicEdits’ advanced insights.
For more information on EpicEdits and the new guide, interested individuals can visit their website or contact Jacob Milner directly at info@epicedits.co.uk.
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10 Ways Artificial Intelligence Optimization (AIO) is Changing Digital Marketing | Education  Vocal
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Exclusive Concepts, EK Creative and Go Fish Digital, all Agital companies, now operate under one name with a new look, integrated strategy, and AI-enabled tools built for scale
RALEIGH, NORTH CAROLINA / ACCESS Newswire / July 29, 2025 / Go Fish Digital, a digital marketing agency within the Agital portfolio, announced a new brand identity that brings together three high-performing Agital companies, Go Fish Digital, Exclusive Concepts, and EK Creative, under a single, unified name. Alongside this consolidation, the agency is unveiling an updated visual identity that reflects its evolved positioning: a performance-driven partner built to help modern marketers stay ahead with speed, transparency, and results.
This brand refresh also includes the launch of Barracuda, a proprietary suite of AI-powered marketing tools developed by Go Fish Digital’s in-house experts. Barracuda supports execution across all service areas, technical SEO, paid media, digital PR, content, analytics, and social commerce, giving teams real-time insights and automation that drive superior outcomes. These tools are built by marketers, for marketers, and are already powering growth for clients across many industries.
The brand transformation reflects a strategic journey that began in early 2024. Exclusive Concepts, one of the first eCommerce-focused digital agencies in the U.S., became part of Agital and brought nearly three decades of leadership in paid media and full-funnel planning. EK Creative, also integrated into Agital that year, quickly rose to prominence as one of the first TikTok agency partners, leading in social commerce, affiliate, and live shopping activations. Go Fish Digital, already a respected authority in SEO and content marketing, added its reputation for innovation and digital PR leadership. Now, these three teams operate as one under the Go Fish Digital name, with deeper specialization, broader capabilities and a stronger shared vision.
“This relaunch reflects the powerful expertise we’ve brought together,” said David Dweck, General Manager of Go Fish Digital. “By combining these three results-focused teams, we’ve created a more agile and strategically aligned agency. Clients now get an integrated approach, AI-enhanced execution, and a seamless experience, backed by years of proven results.”
The new identity emphasizes clarity, precision, and partnership. As the industry rapidly evolves, Go Fish Digital equips brands to navigate change confidently with actionable insights, streamlined solutions, and a clear point of view. The updated design system, digital experience, and visual language reinforce the agency’s role as a proactive guide, helping clients see around corners and stay ahead of what’s next.
“This is more than a new look. It’s a clear signal that we’re here to lead, with stronger tools, seamless execution, and a relentless focus on performance,” said Jamie Farrell, Chief Marketing Officer at Agital.
The launch of Barracuda further strengthens that promise. Designed to streamline execution and unlock scale, Barracuda gives teams the ability to test, adapt, and optimize faster than ever.
“Barracuda was purpose-built to solve real marketing challenges,” said Dan Hinckley, Chief Product Officer and Co-Founder of Go Fish Digital. “It pairs our exceptional talent with intelligent automation, allowing clients to move quickly and compete confidently.”
The new Go Fish Digital identity is now live across all digital platforms and client channels. It represents a modern performance agency built for the pace and complexity of today’s digital landscape.
To explore the new identity and learn how Go Fish Digital helps brands outsmart, outplay, and outperform, visit www.gofishdigital.com.
Contact Information
Jamie Farrell
Chief Marketing Officer
jamie.farrell@agital.com
SOURCE: Go Fish Digital
View the original press release on ACCESS Newswire
The post Go Fish Digital Unveils Unified Brand Identity and Barracuda AI Suite to Power Next-Gen Performance Marketing appeared first on DA80 Hub.
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Amana Care Clinic is announcing that it is expanding its services in the Quad Cities, with a new location now open in Muscatine, Iowa. This…
July 30, 2025
TAMPA, FLORIDA / ACCESS Newswire / July 28, 2025 / Engage fi, a national consulting firm guiding financial institutions through transformative growth and technological advancement,…
July 30, 2025

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