Google’s head of Search warned a federal court that forcing the company to share its search index, ranking data, and live results with competitors would cause “immediate and irreparable harm” to Google, its users, and the open web. The warning appears in a filed affidavit from...

Organic search traffic is down just 2.5% year over year — nowhere near the 25% to 60% drops often cited in industry commentary. That’s one big takeaway from a new large-scale analysis by Graphite using Similarweb data from more than 40,000 of the largest U.S. websites. This finding...

Marketers can now set a total budget for a campaign over a defined period. Google automatically optimizes spend to fully use the budget by the campaign’s end date. The feature, earlier only available for Performance Max, is now available Search and Shopping campaigns, reducing the...

Google is rolling out a new update for the Trends Explore page that is powered by Gemini. The goal is to make it easier for users and researchers to find more search terms to explore. “The updated Explore page has a new side panel that uses Gemini capabilities to automatically...

Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing marketers to see which creative combinations perform best. Google previously launched a...

Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns.  This article breaks down the most common mistakes of 2026 so you can avoid repeating them this year. Mistake 1: Inconsistent...

SEO now sits at an uncomfortable intersection at many organizations. Leadership wants visibility in AI-driven search experiences. Product teams want clarity on which narratives, features, and use cases are being surfaced. Sales still depends on pipeline. Meanwhile, traditional...

I get it, these are uncertain times. Organic traffic is dropping like a rock, and new referral traffic  coming in from LLMs like ChatGPT barely scratches the surface of what’s been lost.  The narrative of “traffic is simply coming from a new source” is not accurate. Search and...

Most business owners assume that if an ad is approved by Google or Meta, it is safe.  The thinking is simple: trillion-dollar platforms with sophisticated compliance systems would not allow ads that expose advertisers to legal risk. That assumption is wrong, and it is one of the most...

Google appears to be rolling out the Performance Max Channel Performance report at the MCC level, giving agencies and large advertisers a long-awaited view of channel-level performance across multiple accounts. What’s new: The Channel Performance report, previously limited to...