Google’s AI Overviews may be reducing traditional search clicks, but publishers still have meaningful growth opportunities in breaking news and Google Discover, according to new data from Define Media Group. Organic search clicks have fallen 42% since AI Overviews began expanding in...

Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature. Leveraging advanced AI voice models, this update aims to infuse video ads with realistic voice-overs, ultimately enhancing user engagement and ad...

Google AI Max drives revenue but at a higher cost, according to Smarter Ecommerce’s Mike Ryan, who analyzed 250+ campaigns. Outcomes vary, and much more testing is still needed. Why we care. AI Max isn’t a minor update. It’s Google’s most significant reimagining of Search campaigns...

Chrome 146 has introduced an early preview of WebMCP behind a flag. WebMCP (Web Model Context Protocol) is a proposed web standard that exposes structured tools on websites, showing AI agents exactly what actions they can take and how to execute them. Here’s some context around what...

Somewhere inside your CRM is a customer who does not exist. They open emails at impossible hours. They redeem promotions with machine-like precision. They browse product pages across three devices in under five minutes. They convert, unsubscribe, re-engage and transact again. On...

Google’s AI Overviews have moved beyond the experimental phase and are now a permanent part of search. To assess their impact, Adthena analyzed data across six major industries from late December 2025 to January 2026, tracking performance metrics from hundreds of thousands of...

Google Merchant Center is investigating an issue affecting Feeds, according to its public status dashboard. The details: Incident began: Feb. 4, 2026 at 14:00 UTC Latest update (Feb. 20, 14:43 UTC): “We’re investigating reports of an issue with Feeds. We will provide more...

I stopped using press releases several years ago. I thought they had lost most of their impact. Then a conversation with a good friend and mentor changed my perspective. She explained that the days of expecting organic features from simply publishing a press release were long gone....

Google Ads is rolling out a beta feature that lets advertisers connect external data sources directly inside conversion action settings, tightening the link between first-party data and campaign measurement. How it works. A new section in conversion action details — labeled “Get...

AI search visibility in beauty is increasingly shaped before a prompt is ever entered. Brands that appear in generative answers are often those already discussed, validated, and reinforced across social platforms. By the time a user turns to AI search, much of the groundwork has been...