AI Mode eligibility isn’t enough reason to expand automation. Learn where to focus before testing AI Max on brand traffic.source

Google is giving advertisers more ways to evaluate creative performance and make data-driven optimization decisions.source

OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.source

Google will update its Local Services Ads policies on July 6, renaming them as “requirements” and aligning advertiser guidelines.source

Many AI visibility platforms extrapolate from a small subset of prompts. Explore three metrics designed for an infinite-query environment.source

After 15 years of premature obituaries, the keyword may finally have a replacement. Here’s why Google AI Brief matters.source

Fixed budget ratios rarely survive real-world conditions. Here’s how to evaluate funnel health and adjust spend as market dynamics change.source

We’ve analyzed nearly 1 million queries to show you what’s really happening. Most search teams are missing it completely.source

Google added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more.source

The update provides additional guidance on when audience targeting restrictions could affect campaign delivery and reach.source