SEO
Google is fixing a long-running Search Console bug that inflated impression counts. As the fix rolls out, reported impressions will decrease.
What happened. A logging error caused Google Search Console to over-report impressions starting May 13, 2025. Google today updated its Data anomalies in Search Console page:
- “A logging error is preventing Search Console from accurately reporting impressions from May 13, 2025 onward. This issue will be resolved over the next few weeks; as a result, you may notice a decrease in impressions in the Search Console Performance report. Clicks and other metrics were not affected by the error, and this issue affected data logging only.”
A Google spokesperson told Search Engine Land:
- “We identified a reporting error in Search Console that temporarily led to an over-reporting of impressions from May 13, 2025 onward. Bug fixes are being implemented to ensure accurate reporting.”
What’s changing. Google is deploying fixes that will change how impressions are recorded and reported. As the rollout continues, you’ll likely see a drop in impressions in the Performance report. Clicks and other metrics aren’t affected.
The timeline. The issue began May 13, 2025 and persisted until now. Google said the correction will take several weeks to fully roll out across reporting.
Why we care. If your Google Search Console impressions change in the coming weeks, it will likely be due to this bug fix.
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