The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.source

AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.source

AI search may be making long-standing problems with site architecture, content, internal linking, and rendering more costly.source

When market leaders get nervous, years of competitive advantage become vulnerable. Search uncertainty creates an opening to close the gap.source

The case could test whether businesses can use false advertising law to challenge harmful backlink campaigns.source

Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.source

Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search.source

Google says the update improves the clarity and readability of its YouTube and Discover Feed ad requirementssource

Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.source

Google will auto-transition Travel campaigns to Search campaigns for Travel starting in Q3 2026, which can also be done manually.source