Google’s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey.source

TikTok Shop creators understand the psychology that drives action. Here’s how to apply the same persuasion principles to written content.source

Use GSC, Reddit, People Also Ask data, customer insights, and AI prompt trends to uncover the questions that drive search visibility.source

Citations only show the outcome. The real advantage comes from building a brand AI systems consistently retrieve, recognize, and recommend.source

The easiest way to survive AI search may be the least exciting SEO advice ever: build a real brand.source

The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.source

Google says these are “new ways to help you find high-quality content and firsthand perspectives.”source

Google Ads will begin deleting over 37 months reporting data in June unless advertisers export it beforehand.source

Google is introducing Real-Time Policy Reviews to speed up ad approvals with instant feedback during campaign creation.source

AI visibility is now a macro measurement problem. Here’s how to build a defensible framework for tracking recommendation trends.source