From symptom-based questions to software comparisons, see how user prompts influence what AI systems choose to surface.source

Topic controls give users more say in what they see, pushing brands to create content tied to clear audience interests.source

Google and Walmart team up to let advertisers target Walmart shoppers on YouTube and measure the sales within DV360.source

Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.source

OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.source

A practical framework for forecasting SEO outcomes, prioritizing opportunities, and defending your roadmap with data instead of gut instinct.source

Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.source

Being understood by AI isn’t the same as being recommended by it. New research reveals the gap between the two.source

One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.source

Ever wonder how many sites are using a specific type of structured data element? Now you can know.source