Being understood by AI isn’t the same as being recommended by it. New research reveals the gap between the two.source

One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.source

Ever wonder how many sites are using a specific type of structured data element? Now you can know.source

Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.source

Could AI lose a key source of training data? Major publishers want Common Crawl to stop collecting and sharing their content.source

AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.source

The injunction targets AI-generated accusations that tied two publishers to scams despite no support in the linked pages.source

Turn keyword research, audits, and technical findings into clear recommendations stakeholders can prioritize and execute.source

Survey data reveals how users combine short queries with personal context — and why that changes how brands earn visibility in AI search.source

From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.source