AI Search
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Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, there are tons of AI tools for real estate that offer a more efficient, data-driven approach to generating new client leads. From automated chatbots that qualify incoming leads and analytics to predict upcoming sellers, AI saves time and provides endless solutions for real estate professionals.
Since real estate tech changes by the hour these days, we did a deep dive into the most helpful AI tools for real estate agents on the market today. Here’s a list of our favorites (so far!), and we’ll keep updating this guide as helpful new AI tools get on our radar.
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AI tools for lead generation use sophisticated algorithms that sift through vast amounts of consumer data, identify potential leads and even predict which prospects are most likely to become active buyers or sellers in the coming months. Using AI tools will streamline your lead generation efforts, helping you focus your time and energy on the most promising prospects.
Adding leading-edge AI lead generation technology to one of the most popular CRMs in history is a match made in heaven. Top Producer’s Smart Targeting uses proprietary AI to identify the top 20% of likely sellers in your farm area and gives you automated marketing tools to reach them. It’s the perfect way to introduce seasoned agents to AI without the intimidation factor.
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Top Producer Review
Smartzip is one of the first companies to offer AI-powered predictive analytics to find likely sellers. It aggregates hundreds of data points from more than 25 sources and uses its predictive analytics to identify the homeowners most likely to move within the next six to 12 months, maintaining 72% accuracy. Real estate agents using SmartZip gain immediate access to its CRM populated with leads and their data. Agents simply select their desired zip codes and set up automated direct mail marketing tools to reach sellers most likely to transact. It’s an ideal solution for new and experienced listing agents seeking a steady stream of warm seller leads.
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Smartzip Review
Rechat.’s AI tool Lucy is your all-in-one personal assistant directly accessible on your cell phone. The amazing thing about Lucy is that it works behind the scenes to organize and create all the items that generally take up the most time for real estate agents. This includes creating marketing materials for new listings (digital and print), building branded websites and personalizing your communication. Lucy does it all so agents have time for what actually matters: working with clients.
Fello is a unique add-on tool that works in your CRM to identify, score and convert leads who are most likely to sell their home in the next six months. Primarily focused on converting buyer leads to sellers, Fello also leverages property and market data analysis to target previous owners. Fello starts by analyzing each lead in your database, scoring them based on their likelihood to sell and segmenting them for outreach. Fello’s AI then leverages millions of data points to create hyper-personalized AI-powered marketing campaigns to nurture them until they’re ready to talk to an agent. It’s best suited for agents and teams with large databases who want to drum up listings from “cold” leads.
Ylopo is an AI-first lead generation and nurturing platform that offers sophisticated AI-powered texting and voice assistants to help you generate, qualify and nurture leads. When a new lead is generated with Ylopo, their AI voice assistant calls on your behalf using an AI-generated voice that is nearly indistinguishable from a human voice. The company also offers leading-edge AI-powered ads that pull listing information and the best photos from your MLS to automatically create high-converting video ads for Meta.
These AI tools for real estate agents make real estate marketing more streamlined and effective (and less expensive). You’ve probably already used some AI tools for marketing without knowing it. Have you virtually staged your listing photos or used writing tools like Grammarly or ChatGPT to write blogs, emails or online ads? See, you’re already an AI pro!
Trolto leverages up-to-the-minute advancements in AI to create sleek, professional-quality marketing content to promote your listings on social media. Their proprietary AI creates everything from cinematic fly-through videos from your listing pictures to done-for-you Instagram Reels. It’s a solid choice for any agent who wants a one-stop shop for lightning-fast, AI-powered property marketing without hiring a marketing company.
Unlike competitors that simply zoom in and out of still images, Trolto’s AI adds ultra-smooth pans and flyby effects flawlessly synced to the beat of the music. To our eyes, the results are virtually indistinguishable from what a $200 an hour videographer might shoot for a high-end listing. It can even animate details in your listing photos. Check out the fountain in the demo video above to see the magic for yourself. Realistic and stylish virtual staging and automated social media posting round out the package.
REimagineHome offers agents more flexibility with their virtual staging and design. Instead of just choosing a room type and furniture style, REimagineHome lets you batch upload up to 50 images, choose color themes, create landscape designs and replace cloudy skies. It’s also free for up to five AI-generated images, which makes it the perfect choice for agents who want to experiment with AI virtual staging and image enhancement. Another great feature is the ability to scan for compliances issues so you can revise images before they go live on the MLS or listing sites.
Collov offers realistic-looking AI home staging at a fraction of the cost of other platforms. Collov creates high-quality AI-generated, virtually staged photos that are comparable to traditional, virtually-staged images. The app also includes a suite of useful AI photo editing tools that can change floors and cabinets and replace furniture. It’s an excellent choice for listing agents who want to experiment with AI home staging at a more affordable price.
While primarily known as a graphic design platform, Canva has integrated AI features to help real estate agents create visually appealing marketing materials. Its AI algorithms can suggest design layouts, color schemes and even appropriate copy based on the content input. This makes Canva an excellent tool for designing brochures, social media posts and property listings.
Scout uses proprietary AI to enrich lead data and create more personalized and engaging email campaigns. It adds useful data to contacts in your database, including the leads’ birthdays and details about their current homes, including the number of bedrooms and bathrooms in the home and the length of ownership. Scout’s AI uses this data to write personalized emails for each lead, boosting open rates and click-through rates. It’s an ideal solution for agents and teams who want to re-engage cold leads and contacts in their databases through targeted AI-powered email marketing.
AI significantly revolutionizes customer relationship management (CRM), offering a blend of efficiency and personalization. By harnessing the power of AI, CRM systems can intelligently analyze customer data, predict client needs and provide personalized recommendations, enhancing client engagement and satisfaction.
Lofty’s (formerly Chime) AI Assistant is one of the industry’s most advanced and useful AI tools for real estate agents. More than a simple chatbot, Lofty’s AI Sales Assistant helps you qualify and convert leads on your website, set up showing appointments and even nurture leads for the long haul. We also love it can be set to qualify leads, get appointments or monitor behavior, and it starts working all by itself. The company’s AI Copilot helps you navigate and solve tech issues through a simple chat interface (think ChatGPT) within their popular Lofty CRM suite.
One of the first real estate CRMs to use AI technology, Real Geeks’ new AI features seamlessly integrate with the workflows agents are already used to. Agents have been using Real Geek’s Geek AI to chat with leads for several years, but their new AI-driven SEO Fast Track upgrade could be a game-changer for ranking on search engines. SEO Fast Track generates keyword-targeted blog posts automatically and at scale. As AI technology continues to evolve at breakneck speed, we expect Real Geeks to continue upgrading their AI features.
AI-supported property valuation and market analysis tools give real estate agents a decisive edge in quickly and accurately determining property values and understanding market trends. By leveraging large datasets, these tools offer precise, data-driven valuations and insightful analysis. These are essential for setting competitive prices and advising clients effectively.
Here are some of our favorite AI tools for real estate property valuation and market analysis:
HouseCanary offers advanced analytics and valuation models to help real estate agents understand their local markets in granular detail. The platform provides precise property valuations and market forecasts, assisting agents in pricing properties accurately and understanding future market trends. HouseCanary’s ChatGPT-style CanaryAI feature allows agents to query the company’s database of 136 million properties in plain English — speeding up the time-consuming property research process dramatically.
The platform’s real value for agents is in the company’s industry-leading property valuation reports. HouseCanary’s detailed reports enable agents to offer data-driven advice to clients, ensuring informed decision-making in both buying and selling processes.
Cotality stands out as an excellent resource for real estate agents, offering advanced analytics and property data solutions. It provides comprehensive insights into property values, market trends and risk assessment, enabling agents to make well-informed decisions and offer expert advice to their clients. With its deep dive into local and national real estate data, Cotality helps agents stay ahead in a competitive market by equipping them with detailed and reliable information.
The latest versions of ChatGPT and Deepseek offer a quick and easy way to write emails, ads and listing copy, but they cannot interact with your MLS or help you stay organized. AI productivity tools designed for real estate agents can. These tools can pull information directly from your MLS to create CMAs and find the perfect property for your clients.
ListedKit AI is an AI-powered transaction coordinator that assists solo agents, teams and brokerages with organizing their transaction paperwork. Not only does it review all documents for accuracy, but it also creates timelines, sets task reminders and integrates with Outlook or Google Calendar and email for timely communication between all parties. Save yourself hours of reading and eliminate the risk of paperwork lost in your inbox.
Sidekick is an AI assistant for real estate agents built on OpenAI’s ChatGPT 4 platform. Its user-friendly chat interface allows you to quickly and easily get property information from your MLS, draft emails, CMAs and listing descriptions, and even schedule meetings. While many of Sidekick’s features can be accomplished using ChatGPT or similar large language models, we think its ease of use makes it an ideal choice for busy agents and teams.
Vetted by HousingWire’s expert real estate agents, brokers and coaches offer in-the-trenches insights into the latest technology and business strategies for real estate professionals. Since 2006, HousingWire has been the go-to resource that provides the full picture of the U.S. housing market for housing professionals.
To find the best AI tools across several categories, we analyze dozens of products and platforms, view product demos, read countless customer reviews and consult with agents and brokers we know. We also apply our combined experience as licensed real estate agents, brokers and brokerage marketers (we have about 50 years between us on the editorial team!).
We do all of this with the reader in mind, analyzing each tool to give you, beloved reader, a clear, concise breakdown of its features, benefits, pricing, ease of use, return on investment, value for money, client support and appropriateness for your career stage. We hope our hard work saves you a lot of clicking around the internet to find the right tools for your business!
AI tools for real estate agents are software solutions that automate and enhance various aspects of real estate operations. They analyze large datasets to provide insights, automate tasks such as lead generation and client interactions and assist with property valuation and market analysis.
Begin by identifying areas in your business that could benefit from automation. Which tasks require your personal touch, and which ones take up your valuable time without contributing much to your bottom line? Some of the real estate AI tools on our list offer trial periods, allowing you to test drive them before fully integrating them into your workflow.
Not necessarily. Most AI tools for real estate agents are user-friendly and require minimal technical expertise. However, basic familiarity with digital tools and a willingness to learn new technologies will certainly help you to succeed with them!
No. AI tools for real estate agents are meant to complement personal interactions, not replace them. They can automate your repetitive tasks, for example, allowing you to focus on building relationships and providing personalized service.
AI market analysis and predictive analytics are increasingly reliable. Their algorithms get better with each closed transaction, in fact. They analyze extensive and diverse data sets. In the case of Top Producer, as one example, they can help real estate agents pinpoint which homeowners are most likely to list their homes in the coming months. However, AI tools for real estate should be used alongside your hard-earned real estate experience and expertise for the best results.
Costs vary widely depending on the tool and its features. Some AI tools designed for real estate agents offer free basic versions, while others require monthly or annual subscriptions. It’s important to evaluate the ROI in terms of time saved and value added to your real estate business.
Choose AI tools for real estate that comply with data protection laws like GDPR and have robust security measures. Regularly update your systems and educate yourself and your team on best practices for data privacy.
The learning curve depends on the specific tool and your familiarity with technology. Many AI tools are designed to be user-friendly, and providers often offer training and support to facilitate adoption.
While AI tools might require some adjustments to your workflow, they are generally designed to integrate seamlessly with existing practices. The aim is to enhance and streamline your work, not completely overhaul it.
Staying updated requires a proactive approach. Follow real estate technology blogs, read industry articles (like this one!), participate in webinars and conferences and network with other professionals to learn about the latest tools and best practices.
Believe it or not, this list is just the tip of the iceberg. Every day, companies are developing new ways to use AI to effectively improve business processes and streamline tasks.
As scary as it may be to embrace something new, AI tools are an invaluable resource for real estate agents. Their unique functionalities enhance and support many aspects of your business. From refining lead generation and enhancing property valuations using insightful data analysis to streamlining transaction management, AI empowers agents to operate at their optimal best.
Integrating AI tools into your weekly routine not only boosts your operational efficiency but also provides insights that lead to more informed decision-making. AI tools can also improve client experiences by elevating the level of service you’re able to provide — simply because you have more time on your hands. By automating routine tasks, these tools allow agents to focus on the most important part of your business — building stronger, more meaningful relationships with clients and offering top-tier client service.
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