Google Updates Merchant Return Policies and Loyalty Programs – Search Engine Roundtable
Google has updated a number of search-related help documents for its merchant return policies and loyalty programs. Google said these updates are to “remove unclarities in the documentation and examples.”
Here are the changes:
(1) Google updated the merchant return policy documentation and merchant listing documentation to clarify that:
- Offer-level return policies only support a subset of organization-level return policies, and
- Merchant-level return policies must be defined under Organization markup.
(2) Google updated the loyalty program documentation and merchant listing documentation to clarify that:
- Loyalty program information needs to be defined separately from offer-level loyalty benefits (price and points) under Organization markup on a separate page or on Merchant Center, and
- Shipping and returns loyalty benefits are not supported by Google at the moment.
If you want to dig into each specific change, you can use the Wayback Machine to compare.
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