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Mumbai: Digital marketing agency Bright Brain has won the SEO mandate for Accumn, the credit underwriting and decisioning arm of the Yubi Group. Accumn is rapidly emerging as a next-generation platform revolutionizing credit evaluation in India’s digital-first financial landscape.
Built for underwriters and risk teams across banks, NBFCs, and fintechs, Accumn blends AI-powered insights with deep financial intelligence to deliver smarter, faster, and more accurate credit decisions. From bank statement analysis and ITR/GST evaluations to leveraging alternate data for underwriting sole proprietorships and firms, Accumn is streamlining credit assessment for both retail and institutional use cases.
Under the new mandate, Bright Brain will lead Accumn’s SEO strategy, with a focus on enhancing visibility, thought leadership, and qualified lead generation through data-rich, insight-led content. The initiative will also optimize discoverability across Google, large language models (LLMs), and human readers alike.
Suhail Bajaj, CEO of Bright Brain, said, “Accumn sits at the intersection of tech, trust, and transformation. It’s a platform built to solve real challenges in credit decisioning and that’s a story we’re excited to scale. We’re driving Accumn’s growth with sharp SEO, purposeful content, and a strong digital presence in the credit decisioning space.”
The team at Accumn added, “With Bright Brain, we found a partner who understands both the precision of performance and the nuance of content. Their deep grasp of our platform, combined with an SEO-first approach and strategic thinking, makes them the right choice to drive our next stage of digital growth to dominate the credit decisioning space as a market leader.”
A Google International Growth Partner and part of the tech giant’s elite Elevator Program, Bright Brain continues to work with high-growth businesses to scale outcomes through creative, performance-driven digital strategies.
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