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Under the YouTube Partnership Programme (YPP), YouTube has announced to update its monetisation policy, which will go into effect from July 15, 2025, officially.
According to the latest update, the revised policy will replace the previous “repetitive content” category with “inauthentic content” with clearer definitions
René Ritchie, YouTube’s head of creator liaison, explained that “Content that viewers perceive as spammy, highly repetitive, or mass-produced is not eligible for monetisation. The YouTube Partner Program is designed for creators who produce original, meaningful content.”
YouTube will prioritise original and authentic creation. The change is more about clarity, accuracy and originality than a shift in enforcement.
The platform emphasised that there has been no change to its “reused content” policy, which continues to evaluate videos like commentary, compilations, and reaction clips. Monetisation in such cases is still allowed if the creator adds original commentary, educational value, or significant editing.
YouTube also clarified not to ban the usage of AI in content generation. It affirmed to support the use of AI to enhance creativity and already offers tools like Auto-Dubbing and Dream Screen to its creators.
However, creators must now disclose whether their content is AI-generated or has been significantly altered using AI. This is part of YouTube’s push for transparency and viewer trust.
All channels under the YPP are required to comply with these updated monetisation and disclosure policies. YouTube says the goal is to reward creators who are genuine and transparent while discouraging deceptive or low-effort practices.
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