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As digital marketing budgets surpass 50% of total marketing spends as per the Gartner 2024 CMO survey, organisations increasingly seek professional’s adept at leveraging data, AI, and cross-channel strategies to drive measurable impact. Recognising this demand, ISB Online, the digital learning arm of the Indian School of Business (ISB), India’s top-ranked B-School and amongst the top five in Asia (FT Global MBA Ranking 2025), in collaboration with Emeritus designed its two flagship programmes, the Digital Marketing and Analytics and the Professional Certificate Programme in Digital Marketing. Catering to early-career marketers to senior leaders, these programmes blend academic rigour with industry relevance, enabling learners to master cutting-edge tools, GenAI applications, and ROI-driven strategies.
The Digital Marketing and Analytics Programme is tailored for mid-level managers, entrepreneurs, and marketers seeking to refine customer engagement and campaign optimisation. It is designed to equip learners with in-demand skills through pre-recorded videos by globally renowned ISB faculty, practical assignments, hands-on capstone project and business simulation. The curriculum covers essential modules such as digital strategy, customer journey mapping, influencer marketing, and analytics. Learners gain exposure to essential tools, case studies, live masterclasses on ChatGPT, AI and GenAI in digital marketing, and interactive live online sessions with industry experts. From simulated campaign creation on Stukent to real-world business scenarios, this programme ensures experiential learning, peer interaction through discussion boards, and access to the exclusive ISB Online Network.
Participants span across industries such as FMCG, BFSI, IT, healthcare, and e-commerce, with roles ranging from Digital Marketing Associates to Senior Brand Leads. This diversity underscores the programmes’ adaptability to varied organisational needs.
Meanwhile, the Professional Certificate Programme in Digital Marketing, targets early to mid-career professionals aiming to solidify their expertise in SEO, programmatic advertising, and AI-driven marketing. This programme offers a 360-degree perspective on digital marketing from foundational concepts to advanced tools and analytics. With pre-recorded videos by globally renowned ISB faculty, live masterclasses on high-impact topics like ChatGPT, GenAI in SEO, SEM, Google Analytics, Meta, content creation, organic, Google Ads, and influencer marketing, and access to trending tools, it empowers professionals to build actionable strategies across digital platforms. Learners will work on assignments and quizzes, real-world case studies, and a capstone project featuring live campaigns to ensure deep, hands-on learning. With interactive exposure through discussion boards and live webinars with industry experts, participants also gain the added advantage of ISB Online Alumni status preparing them to lead and innovate in a digital-first marketing world.
The modules of this programme include Introduction to Digital Marketing, Customer Psychology, Marketing Automation and AI, and Customer Relationships among others. The programme is relevant across a wide range of industries, including education, ed-tech, manufacturing, banking and finance, pharmaceuticals, biotechnology, healthcare, e-commerce, retail, FMCG, IT/services, consulting, consumer electronics, oil and gas, energy, infrastructure, hi-tech, and telecommunications.
“As digital spend accelerates and AI reshapes consumer engagement, marketers need more than theory, they require practical frameworks and tools to deliver measurable outcomes,” said Avnish Singhal, Executive Vice President, Head India & APAC, Emeritus. Through real-world projects powered by AI and analytics, learners will gain the confidence to translate data into strategy and drive tangible ROI through these programmes,”
The ‘Digital Marketing and Analytics Programme’ will commence on August 13, 2025, with a fee of INR 1,15,000 plus applicable taxes. The ‘Professional Certificate Programme in Digital Marketing’ will begin on September 30, 2025 and can be enrolled at a fee of INR 1,99,900 plus applicable taxes. Upon successfully completion of the programmes with a minimum 70% score, the participants will be awarded a certificate by the ISB Online.
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