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Back in the day, SEO tools focused on the basics—traffic, backlinks, domain authority. But now? AI SEO tools have completely shifted the game, measuring topical coverage, content clustering, user intent, personalization, and even dynamic search behavior. They’re not just smarter—they’re redefining what we even consider SEO.
No wonder 75% of marketers lean on them to scale their efforts. The catch? With so many tools flooding the market, figuring out which ones truly deliver can feel overwhelming. Don’t worry—we’ve done the homework for you.
Semrush is among the best AI SEO tools for large brands or agencies due to its versatility. You’ll find pretty much every SEO feature you need in this comprehensive tool. Not only that, Semrush is constantly improving its offering to stay up-to-date with the needs of the hour.
In fact, Semrush is one of the first SEO tools to monitor Google’s AI Overviews. The tool’s keyword database also updates daily, adding new queries to its repository of over 26 billion keywords. Here are some of the main features of Semrush that agencies can benefit from.
The Semrush Site Audit tool enables you to automate technical SEO audits for your clients’ websites. It identifies and provides corrective recommendations for major site issues, including international SEO, HTTPS, crawlability, site performance, internal linking, markup, and Core Web Vitals.
Semrush site audit tool
The tool also highlights the top issues that you should tackle first to ensure maximum optimization. You can also schedule regular audits to keep track of any changes made on your client’s site.
Site audit top issues
The data from the Site Audit tool can be exported to be shared with clients. You can also view it in Google’s Looker Studio to visualize the data and customize your reports. Once you make the necessary changes, you can come back to the tool and compare the improvements with the past audit in the Compare Crawls tab.
That’s exactly what Morgan Overhold, the founder of the travel blog The Smokies, did. After disavowing toxic backlinks using the Semrush Backlink Audit, Overhold used the Site Audit tool to check her domain’s health.
The Smokies case study
Her team identified a lot of issues, including broken external links, duplicate title tags, unminified CSS, missing metadata, and slow site speed. They worked on these issues one by one to restore the site’s health. Once the technical SEO was on point, Overhold saw a significant improvement in her site’s ranking and traffic.
They further used Semrush for keyword research and backlink analytics, resulting in 50% of traffic coming from organic research and an annual revenue of $200k. It’s amazing how much of a difference a well-optimized site can make in the success of a business.
Search engines have a limit to the number of pages they can crawl on a site. When it comes to your clients’ domains, you want the search engines to crawl important pages first. That’s where the Semrush Log File Analyzer comes in handy.
The tool basically simulates how a Google bot crawls a site by analyzing the server log file. It helps you understand which pages are being crawled, how often, and if there are any pages that are not being crawled at all. This information helps prioritize your clients’ content and identify the technical issues hindering search engine crawling.
Like the Site Audit tool, this tool also provides a detailed report for easy interpretation and action. You can also share it with clients to keep them on the same page as you.
Log file analyzer
Part of what puts Semrush on top of other AI SEO tools is that it’s an all-in-one suite. It not only streamlines the core aspects of SEO, such as keyword research but also helps produce quality content with the SEO Writing Assistant.
Aptly named, the SEO Writing Assistant helps you write search-engine-optimized content, which is imperative for your client’s site’s visibility. The four aspects the tool focuses on are:
SEO writing assistant
In terms of readability, the SEO Writing Assistant recommends the optimal length for your content along with its ease of readability. It also suggests keywords to add to your content based on the data from theKeyword Magic Tool.
You can also enhance your content with images and internal linking based on the tool’s suggestions. It points out missing alt attributes and issues with links to ensure you’ve got both these things right.
Since the insights within the SEO Writing Assistant come from Semrush’s SEO environment, you know it’s inspired by actual research and not random suggestions. If you have any confusion, you can use the Ask AI feature to get a quick recommendation from the tool. Similarly, if you hit writer’s block, use the Compose or the Rephraser features to get the tool to assist you in the writing process.
SEO writing assistant
Most people know Semrush for its Keyword Magic Tool, and it’s not surprising why. It’s one of the best keyword research tools, helping you find everything you’ll need to know about a keyword, including its search volume, intent, difficulty level, and related keywords.
Keyword magic tool
You can filter keywords by broad match, phrase match, exact match, and related. If you want to specifically look at the questions related to the keyword, which is important in the current voice-search-dominated SEO landscape, the Keyword Magic Tool shows them, too.
The information from the tool can help you create targeted client content and optimize it for better visibility by focusing on the intent driving user queries, which is what search engines, especially AI-driven ones, now look for.
Other SEO agencies are already using Semrush for this purpose. One example comes from an agency that used the Keyword Magic Tool to find high-intent keyphrases for their client, an artisanal bakery called Edelweiss. They also used the Keyword Gap tool to discover the keywords they could target that their client’s competitors had missed.
Then, they put all these keywords in the Semrush Keyword Strategy Builder to generate a content strategy, including pillar pages and relevant subpages, categorized by intent. Combined with insights and help from Semrush’s other tools, the agency was able to increase its client’s website traffic by 214%. Depending on how much SEO assistance your clients need, you can follow a similar strategy.
Bakery case study results
You can further view your clients’ topical authority on selected keywords using the Keyword Overview tool. Semrush’s AI tells you personalized keyword difficulty scores for your queries, helping you choose keywords that your clients can easily rank for.
Semrush keyword overview
The Keyword Overview tool further lists the top 100 results for your keywords so that you can go through them to see what your clients’ competition does and how you can replicate the same approach for them.
Semrush SERP analysis
You may have all the keyword research and competitor data you need, but your writing resources may be sparse. In that case, you can use the ContentShake AI tool from the Semrush App Center, which can help speed up your content creation process by 12x.
ContentShake AI
You can use the tool to:
The app is also available as a Chrome extension to act as your assistant while you’re writing in Google Docs. Its one-click WordPress publishing ensures you don’t have to spend too much time publishing content for multiple clients.
Want to dabble in ChatGPT SEO but aren’t sure how to start? Semrush has an AI prompt library where you can find prompts for everything from content outlines and meta tags to content localization and audience research.
AI prompt library
You can use these prompts within ContentShake AI to create a wide range of content, such as social media posts, content briefs, blog posts, scripts, and more. With over 600 AI prompts, the library has one for almost every SEO need.
Since customers go through multiple touchpoints to reach the checkout page, your clients surely need a solid social media presence. However, coming up with new content ideas and then creating that content for a number of clients can be hectic and time-consuming.
With Brand Monitoring, keeping track of customer conversations on social media becomes a breeze. You can monitor queries by brand to see what people are saying about your client’s business on social platforms. Similarly, the tool lets you track social mentions by keyword to give you an idea of non-branded queries customers and prospects are searching for.
Semrush brand monitoring
With social media tools, especially TikTok, being used as search engines by customers, it has become increasingly important to gather SEO keyword insights from here, too. Brand Monitoring sends you alerts for the keywords, brands, competitors, and persons you’ve selected.
Based on this information, you can then find trending keywords for your social media and SEO strategy. You may use them in your website and social content to create a cohesion between the two.
For example, uploading a post containing the keyword Brand Monitoring has found people to be searching for on X. You could give a snippet or sneak peak of your blog or webinar and then add a link directing people to your website.
The only issue here may be creating a ton of social media content for multiple clients. However, with the Semrush Social Content AI, it doesn’t have to be. This tool makes it ultra-easy to find compelling content ideas tailored to all major social media platforms. All you have to do is enter your client’s URL, and Semrush will provide you with a daily plan with 100+ social media posts by topic.
Social Content AI
Plus, the tool offers hourly updates, showing you news and recent updates from your client’s industry or niche. From visuals (including videos) to copy, you can generate everything within the app using AI.
If you’re not satisfied with the first outcome, you can always refine or edit the content to your liking. The best part is that you can send the posts you create to the Semrush Poster, where they can be posted immediately, added to the queue, or scheduled for a certain time.
Semrush Social
The Social Content AI tool supports all languages that OpenAI supports, which are around 85. So, even if you’re a global agency, you can cater to client’s social media needs from all around the world.
Semrush offers multiple tools for local SEO that assist you in improving your regional visibility of your clients’ websites and interacting with customers through reviews. The Listing Management tool allows you to discover over 150 online directories worldwide and list your business information in them through the same platform. The tool also provides real-time suggestions for updating information.
Meanwhile, the GBP Optimization tool connects your Google Business Profile to Semrush Local so that you can use it as a central location to manage business information. You can also upload your GBP data to other directories through this tool without manually copying and pasting information. Plus, the tool offers custom recommendations to improve your local search visibility.
Semrush listing management
As you make adjustments in your clients’ local SEO, use the Map Rank Tracker tool to monitor their rankings with utmost precision. You can set a map grid or target keywords to get customized data. Map Rank Tracker also provides competitor ranking data to show how your clients stack up against other businesses in the area.
When it comes to local SEO, the importance of responding to reviews and taking note of feedback cannot be downplayed. The Review Management tool centralizes review monitoring, letting your answer customers with AI-generated suggestions. Alternatively, you can use auto-replies to keep a quick pace of review responses.
Alli AI is the best AI SEO tool to scale on-page automation, with its ability to integrate into any CMS with a code snippet. It lets you manage all your technical SEO efforts for different clients from a single dashboard.
The tool’s AI automates on-page SEO tasks, like site audits and schema markup generation. What makes it so remarkable is that it not only identifies technical issues on your clients’ websites but also fixes them, making direct code modifications without your intervention. With AI-assisted schema generation, the tool ensures all structured data is sorted out. It also helps with creating meta descriptions and title tags, optimizing header tags, and internal linking.
Alli AI on-page optimization
Since site security has become a major concern for businesses today, it helps that Alli AI comes with advanced security features like smart domain redirect management and enforced HTTPS redirection. You can also use it to reduce page load speeds by 80% through font optimization, style minification, content delivery network utilization, and image optimization.
With these features, PTI Office Furniture has been able to optimize their website for over 2 years. Thanks to AI, they save a lot of time and can implement website changes that would have otherwise taken them weeks. As a result, their website’s organic traffic has increased by 300%.
Alli AI also boasts keyword rank tracking features, allowing agencies to monitor their clients’ keyword standings in real time. You also get weekly actionable insights that can be shared with clients. For local SEO, the tool supports location-specific keyword tracking.
Alli AI rank tracking
The reporting features of Alli AI are what makes the tool so useful for agencies. With clear charts and graphs, you can communicate historical ranking trends and rank changes to your clients.
Plus, Alli AI supports AI-driven A/B testing for page titles, which helps analyze user responses to different titles. You can use this feature to select page titles with the highest potential for clicks.
Alli AI A/B testing
If you’re a digital marketing agency looking for the best AI-driven content marketing tool, Frase easily takes the cake. Frase’s AI Article Wizard is its most popular offering, helping content marketing agencies create content from scratch for their clients. You don’t even have to do topic research since Frase does it for you.
The tool then generates a title and an outline that you can fill in with your content. It provides guidance on the tone and readability to ensure your target audience engages with it. What makes this setup so efficient is that you can do everything in one AI-powered workstation.
Frase workstation
If you need to create similar content in the future, simply re-use the templates. You can also save custom AI prompts or repeatable workflows to further streamline large-scale production. Frase integrates with WordPress and Google Docs, allowing you to optimize your content within these platforms.
Since agencies typically have more than one person working on their clients’ content, collaboration features are a must. Frase delivers in this regard, letting you assign documents to writers and organize your content in folders according to clients, projects, or topical maps.
Frase collaboration
When you’re working in Frase, you don’t have to access the SERPs yourself. The tool provides insights from the SERPs, such as the top-ranking articles and the People Also Ask section. You can then fill the gaps in your content based on this information.
Frase SERP analysis
Julian Goldie, the founder of Goldie SEO agency, used these features to increase his website traffic by 180%. The tool helped him find different angles to target the content, ensuring every base is covered. Since these insights came from the SERPs, the resulting content was comprehensive enough to rank due to a higher topical authority.
BrightEdge is an enterprise-level SEO and content performance platform that specializes in content creation and SEO monitoring. Possibly the most interesting feature of the platform is AutoPilot, a self-optimizing tool that uses AI to give websites a data-driven edge. The tool has been trained on billions of web pages and can optimize your clients’ domains for better search rankings without much effort from your side.
AutoPilot in BrightEdge
However, if you would rather use it for content performance, its Content Advisor should be your pick. The tool finds related AI SEO keywords for your seed term along with data from top-ranking pages. It then creates an outline based on the tone and audience you have selected. Content Advisor can even create the brief for you, speeding up content creation.
BrightEdge content creation
With its comprehensive backlink management features, BrightEdge makes it easy to see the complete picture of your clients’ backlink portfolios. You can also integrate it with backlink databases, including Moz and Majestic.
BrightEdge is also equipped with an SEO audit feature that identifies client website errors and technical issues. In addition, it provides real-time reports on keyword ranking and market insights that you can share with clients to keep them updated on their digital presence.
BrightEdge site report
As for local presence, BrightEdge streamlines listing management, Google Business profile optimization, review management, and GBP post creation. Basically, it can handle almost all SEO-related client tasks while providing individualized reports for each campaign.
BrightEdge local SEO
That’s why the tool is used by some of the largest companies in the world, including Meta. While Meta had no trouble ranking for branded keywords, they also wanted to increase visibility for non-branded ones. They used the Keyword Reporting feature from BrightEdge to find growth opportunities and the Site Report tool to get a visual view of severe site errors.
Then, they based their content strategy on the keyword opportunities indicated in BrightEdge, resulting in a 2x increase in monthly traffic and 30% growth in non-branded keywords.
Powered by ContentKing, Conductor is one of the best real-time SEO auditing platforms that keeps an eye on your clients’ sites 24/7. With its round-the-clock monitoring, Conductor finds technical issues, ranging from broken links to duplicate content, and alerts you so that you can fix them immediately.
Conductor alerts
Being cloud-based, Conductor doesn’t need to be installed and can be accessed from any device. So, you can access your clients’ data anywhere, ensuring stakeholders are always updated.
One of Conductor’s notable features is Change Tracking, which you can use to monitor technical changes on multiple domains, such as metadata updates, new or deleted pages, redirected pages, content changes, broken links, and more.
Conductor content change tracking
As it operates in real time, you don’t have to wait for the next technical audit to notice and fix client website issues. Instead, you can be proactive, staying ahead of technical problems and improving website performance. This proactive website management can help you avoid revenue losses for your clients, just like Blue Array, a London-based SEO agency.
The agency serves some of the biggest names in the business world, including Warner Music and Photobox. So, they cannot afford for their clients’ websites to be in bad shape for extended periods.
A major problem they faced was that clients kept making changes to their websites, making it hard for the Blue Array team to keep track of everything. So, they used the Conductor Website Monitoring tool to monitor these changes and their impact on the site’s health. This 24/.7 approach helped them reduce SEO costs by $80k and avoid client revenue losses of up to $200k.
As a digital marketing agency, here are some use cases you should choose AI optimization tools for.
As you saw in the Blue Array case study, a common problem when handling large websites or enterprise clients is that they’re always making changes to their site. From content addition to changing URL structures to adding new sections, this constant change makes it easy to miss technical SEO issues that can negatively impact a site’s organic traffic.
You can avoid missing these issues by automating technical SEO audits. For example, with Semrush, you get to set up scheduled site crawls that can detect over 140 technical issues and suggest improvements.
Similarly, you can use a 24/7 technical SEO monitoring tool like Conductor to get real-time reports of technical issues. Without such a tool at your disposal, you’d probably notice site issues after the damage (such as declined rankings) has been done.
Even when handling just one website, there’s so much content to make that it can get overwhelming at times. Now, imagine this with tens of client sites.
The good news is that you can use AI content marketing tools to do most of the heavy lifting for you. These tools can assist in creating a range of content marketing material, such as topic outlines, content briefs, meta descriptions, social media posts, email copy, etc.
The Semrush SEO Writing Assistant is an excellent example of a tool that not only optimizes content creation but also on-page SEO. It offers keyword suggestions and readability recommendations and helps you ensure on-page SEO elements like internal links and image attributes are present and in the right format.
Repetitive SEO tasks like technical fixes and reporting can consume a lot of time, especially when you’re dealing with a lot of clients. These tasks can add up, eating up most of your productivity. However, if you let AI SEO tools take over these tasks, you’ll get a lot of your time back.
Both Semrush and BrightEdge can automate several SEO tasks. The former does a great job of automating keyword research, site audit, on-page SEO optimization, and backlink analytics. Similarly, BrightEdge has an AutoPilot tool that optimizes websites based on insights from its extensive dataset.
With these tools doing the repetitive and tedious work, you can focus on the strategic aspects of your clients’ SEO strategies, such as developing creative content ideas and identifying growth opportunities.
Instead of buying a ton of AI marketing tools and exhausting your budget, it’s better to look for a tool that offers all the features you need. If you’re a small to mid-sized marketing agency, select a tool with multi-tiered plans so that you can choose one that fits your budget.
For example, Semrush’s Guru plan is budget-friendly for mid-sized agencies and comes with all its SEO and content marketing features.
However, if you’re a larger agency, the Business plan will be suitable for you since it comes with API access and white-label reporting. If you don’t want all the features or need them only in specific cases, go for a tool that lets you customize your plan. This way, you can get the features you need without going over your budget.
There’s an overwhelming selection of digital marketing agency tools on the market, so it can be hard to know which one will actually be suitable for you.
The best tool for your agency may not be the same as what another agency sees as best. So, you can’t really follow the herd.
Instead, you need to look at your budget and use case requirements to decide which tool to get. Also, the size of your clientele will determine how extensive or basic the AI SEO tool you choose should be.
Here’s how to make this choice.
As your clientele grows, so will the number of campaigns you have to manage. While that’s obviously a welcome sign of success, it also means you’ll have more work to do. You’ll also need a reliable SEO tool to manage this workload.
Ideally, this tool should allow bulk tasks, such as bulk keyword research and multiple competitor analysis at once. For example, the Semrush Traffic Analytics tool lets you analyze your clients’ competitors’ websites in bulk. The tool shows you everything from their website traffic stats and sources to growth points and engagement metrics.
Semrush traffic analytics
Similarly, the tool you select should be scalable enough to handle multiple campaigns at once. It should also have extensive reporting features so that you can keep your clients in the loop regarding their campaigns’ progress.
For example, BrightEdge has a comprehensive Keyword Reporting tool that lets you gauge keyword opportunities for clients in different industries. In the Meta case study we discussed earlier, the global business giant used the same tool to find opportunities to rank for non-branded keywords.
You may be handling SEO tasks for businesses, but that doesn’t mean they’re totally in the dark. Of course, they want to be involved in whatever’s happening with their SEO strategy. So, you must opt for a tool that offers customizable reporting for your clients. It should also let you add branding elements to reports so that you can show your own agency’s identity.
Since clients don’t always understand SEO as well as you do, it’s better to share visual data rather than numbers alone. For this, either choose a tool that shows results in the form of visuals or lets you integrate a data visualization tool. For example, Semrush’s data can be uploaded to Looker Studio to create comprehensive visuals.
In Looker Studio, the Site Audit data is broken down in the following groups to make it more digestible:
Semrush site audit in Looker Studio
Meanwhile, the data from Domain Overview is presented in sections showing organic search positions, paid search positions, backlinks, backlink history, and domain history since 2012. Such extensive yet well-presented data helps clients see the impact of your efforts on their SEO strategy.
Alli AI also shows graphs and charts to show historical rankings and trends for your client’s SEO strategy. These graphics can be quite helpful in instances where you have to show clients how your services have improved their SEO standing or justify the decisions you’re making for their strategy.
As a digital marketing agency, you’ll likely already have an existing stack of tools. So, the AI SEO tool must complement this system and be compatible with it in terms of functionality. The last thing you want is to go through data management hassles due to the lack of integration between your new and existing tools.
You can avoid this by selecting a solution that integrates with all major platforms. For example, Semrush supports Google Analytics and Search Console integration. Similarly, Alli AI is compatible with all major CMS platforms like WordPress.
Semrush integration
The AI Automated Data Connector tool from the Semrush App Center lets you import your Semrush (and other platforms) data within Google Sheets, making it suitable for smaller agencies who don’t have a large-scale enterprise system. If your chosen tool doesn’t come with default integrations, it should at least have API support that allows you to create custom integrations.
The AI digital transformation calls for automation in every sphere, including SEO. However, to get your SEO automation right, you need reliable tools that deliver every single time. The tools we have discussed above fill the bill.
They can automate many aspects of search engine marketing for AI SEO agencies, including but not limited to keyword research, site audits, competitor analysis, backlink analysis, and content optimization. However, they can’t do everything.
You’ll have to ensure constant human involvement and supervision to ensure the tools are fulfilling their purpose. While they automate repetitive tasks, you can use the insights they generate to develop creative and result-yielding strategies for your clients while scaling your business in the process.
At Influencer Marketing Hub, we tested and reviewed some of the most popular and feature-rich AI SEO tools. Based on our analysis, here’s an overview of the features you can find in the top AI SEO tools for agencies.
At Influencer Marketing Hub, we tested and reviewed some of the most popular and feature-rich AI SEO tools. Based on our analysis, here’s an overview of the features you can find in the top AI SEO tools for agencies.
While some AI SEO tools have multi-tier plans, others offer customized pricing. Here’s how the top AI SEO tools price their services.
AI tools can help SEO agencies scale by automating repetitive tasks like keyword research, site audits, and content optimization. They can quickly analyze massive datasets to spot trends and opportunities that would take humans way longer to catch. AI-driven platforms also streamline reporting, giving clients real-time insights and freeing up time for strategy. Plus, tools like content generators and predictive analytics make it easier to handle more clients without sacrificing quality.
Some of the best AI SEO tools for managing multiple clients include Semrush, Frase, Alli AI, Conductor by ContentKing, and BrightEdge. All these tools have their unique strengths, such as content marketing and real-time site audits. However, Semrush is the most comprehensive of them all, with a massive suite of features.
AI tools generate SEO reports by pulling data from multiple sources like Google Analytics, Search Console, competitor websites, and keyword trackers. They process this data to highlight key metrics, like organic traffic, engagement rate, keyword rankings, backlinks, and site performance, saving agencies from manually compiling everything. Many tools also offer smart recommendations, pointing out SEO opportunities or flagging issues like broken links and slow-loading pages. The reports are usually customizable, so agencies can tailor them for each client based on their specific goals and metrics.
Agencies should look for features like automated keyword research, content optimization suggestions, automated site audits, local SEO optimization, and competitor analysis. Tools that provide site audits with actionable recommendations are a big plus. Also, make sure the tool integrates well with platforms like Google Analytics and offers customizable reporting.
Here are some of the best AI SEO tools for agencies in 2025:
AI tools make keyword research a breeze for SEO agencies by letting them search for keyword variations and long-tail queries based on seed keywords. Plus, they provide real-time insights into how keywords perform, helping agencies adjust strategies on the fly. They can predict search trends and analyze the intent behind keywords. Some AI tools also group keywords by relevance and intent, making it easier to prioritize targets. For example, Semrush’s Keyword Strategy Builder suggests pillars and subpages using intent-based keyword categorization, increasing the chances of ranking through well-connected content.
The Semrush SEO Writing Assistant is one of the best tools for optimizing your content for SEO. It uses the Keyword Magic Tool to provide real-time keyword suggestions and identifies issues with internal links and images to keep on-page SEO in top shape. Semrush also has a Content Outline Builder tool that creates optimized content outlines using data from the top-ranking results on the SERPs.
Semrush Site Audit and Conductor by ContentKing are two remarkable tools for automating technical SEO tasks. While Semrush lets you schedule site audits and download the reports to your preferred device, Conductor uses AI to monitor your site for technical issues 24/7. Alli AI also automates on-page optimization, identifying and fixing technical issues found on websites.
Some AI tools can analyze a website’s structure to identify opportunities to connect related pages. They can also recommend anchor texts and link placements that are likely to improve the overall SEO of a website. Some tools even automate the internal linking process, updating links dynamically as new content is added. As a result, they distribute link equity across pages and improve site navigation.
Semrush is the top AI tool for eCommerce SEO since it covers almost all aspects of SEO an online business could need. From backlink analysis to keyword research, strategy building, and competitor analysis, Semrush can do it all. However, if you only need a content marketing tool for your eCommerce website, Frase is a good option. Similarly, Alli AI is an excellent choice if you need an AI SEO tool to automate technical issue identification and fixing.
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