SEO
Google is rolling out a new update for the Trends Explore page that is powered by Gemini. The goal is to make it easier for users and researchers to find more search terms to explore. “The updated Explore page has a new side panel that uses Gemini capabilities to automatically identify and compare relevant trends for your area of interest,” Google wrote.
What it looks like. There is this new layout and new “Suggest search terms” button at the top right of the page. Here is a screenshot:
When you click on “Suggest search terms,” you can enter in a keyword or a natural language sentence and Gemini will help you break out all the terms and compare them to each other. Google will automatically identify and compare relevant trends for your area of interest, and provide a list of suggested Gemini prompts to help you explore further.
Here is an example:
Plus, Google rolled out a new, modern look to help you better understand trends data. “Each search term gets dedicated icons and colors, which makes it easier to match each term with its line on the graph. We’ve also increased the number of terms you can compare, and we’ve doubled the amount of rising queries we show on each timeline, so you can better understand why a query is trending,” Google added.
Here is the old design:
Gradual rollout. While I can see this new Google Trends explore page today, some might not see it yet. Google said this is a gradual rollout on desktop right now.
Why we care. This may give you new ways to explore fresh and new content ideas for your site. Give it a try, it might surprise you.
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