SEO

Merchant Center flags feeds disruption

February 24, 2026By zyt-adm24

Google Merchant Center is investigating an issue affecting Feeds, according to its public status dashboard.

The details:

Incident began: Feb. 4, 2026 at 14:00 UTC
Latest update (Feb. 20, 14:43 UTC): “We’re investigating reports of an issue with Feeds. We will provide more information shortly.”
Status: Service disruption

The alert appears on the official Merchant Center Status Dashboard, which tracks availability across Merchant Center services.

Why we care. Feeds power product listings across Shopping ads and free listings. Any disruption can impact product approvals, updates, or visibility in campaigns tied to retail inventory.

What to watch. Google has not yet shared scope, root cause, or estimated time to resolution. Advertisers experiencing feed processing delays or disapprovals may want to monitor the dashboard closely.

Bottom line. When feeds stall, ecommerce performance can follow. Retail advertisers should keep an eye on diagnostics and campaign delivery until more details emerge.

Dig Deeper. Merchant Center Status Dashboard

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Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.

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