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MarTech » MarTech Conference » Showing up in the age of AI search
The ground is shifting beneath your feet again. We know the feeling. Just when you thought you’ve mastered the latest algorithm update, things seem to change entirely. It’s exhausting to feel like the goalposts are constantly moving, especially when your leadership team is looking to you for a definitive roadmap through the AI fog.
Traditional SEO isn’t going away, but it is gaining a complex new layer. As buyers lean on LLMs and AI agents to summarize their options, the “click” is no longer the only metric of success. This shift isn’t just a technical hurdle; it’s a fundamental change in how your hard work reaches the person on the other side of the screen.
At the free, online MarTech Conference on March 4th, the session “Showing up in the age of AI search” tackles this head-on. This isn’t about chasing “hacks” or “crushing” the competition; it’s about finding a sustainable path forward for your brand’s visibility.
Moderated by Janet Driscoll Miller, president and CEO of Marketing Mojo, this panel brings together the experts who are currently in the trenches:
Together, they’ll explore the practical side of generative engine optimization (GEO). They’ll share what’s actually working in their current experiments and how to stay grounded when the “AI is killing search” headlines get too loud.
The transition to AI-mediated discovery is already underway. We’re here to help you navigate it with confidence, ensuring your brand stays visible and your expertise stays valued.
Register for the March 4th MarTech Conference. It’s online and free.
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MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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MarTech Conference
Stop drowning in manual reporting and approval loops. Join our MarTech session on March 4th to transform your workflow from a bottleneck into a growth engine.
MarTech Conference
Tired of fragmented customer data? Join our panel to learn how to bridge silos and build the connected foundation your customers actually expect.
MarTech Conference
Feeling the pressure of a cookieless world? Here is your grounded path to building a first-party data strategy that scales and respects privacy.
MarTech Conference
Tired of data being trapped in silos? We see the struggle. Join our MarTech session to learn how to build a unified system and restore team-wide trust.
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Third Door Media is a business-to-business media company. It is the publisher of MarTech and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199.
