AI Search
Marketing Signals, the UK-headquartered search marketing agency specialising in SEO, GEO / AI content strategy and Digital PR / Link building, today announced a significant strategic commitment to agentic artificial intelligence – embedding Anthropic’s Claude Code and Cowork tools at the heart of its operations and client delivery.
The announcement represents the latest evolution in the agency’s forward-thinking approach to how work gets done. Already recognised for its fully remote workforce and pioneering four-day working week, Marketing Signals is now positioning agentic AI as the next landmark shift in productivity and service delivery – one the agency believes will be every bit as transformational as email was to the fax machine.
Agentic AI refers to AI systems capable of taking sequences of actions, making decisions and completing complex, multi-step tasks autonomously – far beyond the capabilities of conventional AI tools. Marketing Signals is actively training its staff in these technologies and investing in their integration across campaign strategy, content production and data automation workflows.
The move signals a clear intent to ensure both the agency and its clients are equipped to benefit from what the leadership team views as a fundamental and rapid change in how knowledge work operates. Rather than treating AI as a productivity bolt-on, Marketing Signals is embedding agentic capability into its core proposition – with direct implications for speed of delivery, depth of insight and the level of service available to clients at every level.
“I am honestly blown away. Playing around with Claude Code and Cowork has gotten me more excited than anything I have ever felt at work – it truly is the future, today.” – Gareth Hoyle, Managing Director, Marketing Signals
The agency sees significant implications for its client base, particularly those in fast-moving sectors like SaaS, travel and eCommerce where speed of insight and execution is a competitive advantage. By investing now – in tools, training and internal capability – Marketing Signals aims to be the agency that brings clients the practical benefits of agentic AI rather than simply talking about it.
This announcement follows the agency’s existing commitment to progressive working practices, including its four-day week and fully distributed team model – moves that have positioned Marketing Signals as an agency that leads on how work should be done, not just what work gets produced.
Notes to Editors
Marketing Signals is a UK-headquartered search marketing agency specialising in SEO, content strategy and Digital PR. The agency operates a fully remote workforce and a four-day working week, and works with clients across a range of sectors to deliver industry leading, commercially focused digital marketing campaigns.
Claude Code and Cowork are agentic AI products developed by Anthropic, designed to support autonomous task completion, code generation and intelligent workflow automation.
Media Contact
Company Name: Marketing Signals Limited
Contact Person: Gareth Hoyle
Email: Send Email
Country: United Kingdom
Website: https://marketingsignals.com
