SEO
A new version of the Google Ads API is out, bringing a handful of targeted updates across video, app campaigns, and audience planning tools.
Key changes in this release.
- A new
VideoEnhancementresource that surfaces whether a video ad is Google-generated or advertiser-provided — giving developers clearer visibility into auto-enhanced creative - A new
AppTopCombinationViewresource providing read-only insights into top-performing asset combinations in App campaigns - The ability to disable the hotel feed in Demand Gen campaigns via
HotelSettingInfo.disable_hotel_setting - A new conversion metric for indirect first in-app installs across Campaign, Customer, and AdGroup resources
- Several enhancements to
ContentCreatorInsightsServiceandReachPlanService
What to do. Upgrading to v23.2 requires updating both client libraries and client code — all updated libraries and code examples are already published.
Catch the walkthrough. Google is hosting a live release walkthrough on March 26 at 11am ET on Discord and YouTube Live, with a recorded version to follow for those who can’t attend.
Why we care. The VideoEnhancement gives developers the ability to programmatically identify whether a video ad is Google-generated or advertiser-provided, which has been a notable blind spot in Performance Max reporting. For agencies and teams building custom reporting tools, this is a meaningful step toward greater creative visibility.
The bottom line. A routine but useful release — the VideoEnhancement resource in particular is worth attention for any developer building tools around Performance Max creative reporting.
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