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Led by the Union of Myanmar Travel Association’s Human Resources Development (UMTA-HRD), tourism digital marketing basic online course, which is designed to upgrade Myanmar’s tourism sector with the help of the digital technology, will be opened in May, according to UMTA.
It will run online during the period that the country manages to save energy consumption, and the course will cover from the use of Artificial Intelligence (AI) tools to influencer marketing. During 10-day duration from 23 May to 1 June, the class will take 3 hours per day– 2 hours for theory and one hour for practical. The curriculum will include tourism marketing, marketing mix (7P), digital marketing situation analysis and planning, AI in digital marketing, content marketing and content calendar writing, online booking and reservation systems, AI workflow, AI tools for tourism, social media marketing, email marketing and influencer marketing strategies.
It will be led by master mentors who have more than 20 years work experience in Myanmar tourism industry. It is specifically designed for those who want to take a new step in the tourism industry and those who want to leverage their current business.
Fee is K50000 for members and K70000 for non-members. Individuals can register via this Google Link : https://forms.gle/txTt1m1bdBBEHi4w7 or phone numbers- 092005648, 095007447.
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