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ChatGPT’s 2022 launch created an influx of marketing-focused AI products. Since then, the field has matured from standalone writing assistants into a broader category of generative AI platforms for content creation, sales outreach, customer engagement, analytics and workflow automation.
The marketing industry has been one of the fastest-growing adopters of generative AI tools. Marketing and sales teams can use these tools to automate business processes, such as lead scoring, marketing optimization and sales coaching. These tools can also personalize outreach and create dynamic website content, social media posts, sales emails and marketing collateral.
However, generative AI tools still bring challenges. Privacy concerns, legal liability, copyright risk, accuracy issues and brand-governance questions remain top of mind for business leaders. Despite these obstacles, the right generative AI tools can strengthen marketing and sales performance through automation, personalization and analytics.
Explore the following 12 tools that illustrate how AI is reshaping marketing and sales operations.
These products were selected based on reports from leading analyst firms, such as Gartner and Forrester, as well as verified user reviews on G2 and Capterra, vendor information and additional research by TechTarget editors.
OpenAI launched ChatGPT — a generative AI chatbot — in November 2022. The tool uses large language models to generate responses through a conversational interface. Users can submit questions or prompts, and ChatGPT responds with answers, drafts, summaries or other requested outputs. Marketing and sales teams can use ChatGPT to generate campaign copy, emails, social media posts, surveys and blog content. It can also assist with keyword research, audience segmentation ideas and sales-message variations.
Marketing and sales teams should still review ChatGPT output for accuracy, timeliness, brand fit and legal risk. Like other generative AI tools, ChatGPT can produce outdated, incomplete or inaccurate information if users do not check its responses against reliable sources.
Paid ChatGPT business tiers provide more advanced models, higher usage and workspace features. OpenAI lists ChatGPT Business and Enterprise as its business plans, with Business starting at $20 per user monthly when billed annually. Enterprise pricing is available through sales. Business plans include access to advanced models and workspace tools such as projects, file uploads, data analysis and workspace agents.
Formerly known as Jarvis, Jasper is an AI-powered writing assistant and content creation platform used by marketing and sales teams to scale campaign production and maintain brand consistency across channels. Jasper can learn to generate content in a brand’s voice and style, create consistent messaging, translate content into multiple languages, generate AI images and support marketing campaign development.
Jasper offers tools and templates that help users summarize text, generate blog post ideas and write SEO-optimized title tags and meta descriptions. These capabilities can help marketers overcome writer’s block and create a consistent brand voice across different pieces of marketing collateral.
For enterprise marketing leaders, Jasper’s ability to learn a brand voice and integrate with existing content systems can make it useful for managing large, distributed teams or multi-brand portfolios. However, teams should still review generated content for accuracy, originality and fit with brand standards.
Jasper offers two standard pricing tiers: Pro and Business. Pro starts at $59 per month when billed yearly or $69 per month when billed monthly. Business pricing is customized for enterprise needs.
Salesforce Agentforce is Salesforce’s agentic AI platform for building and deploying AI agents across sales, service, marketing and other enterprise workflows. It builds on Salesforce’s earlier Einstein GPT and Einstein Copilot work, but the current branding and product direction center on Agentforce.
For marketing and sales teams, Agentforce can help create personalized emails, generate content, summarize records, automate workflows and surface CRM insights inside the Salesforce ecosystem. For example, a sales manager could use Salesforce AI capabilities to help create follow-up workflows, generate summaries or support sales coaching and pipeline analysis.
Agentforce’s native integration with Salesforce products benefits existing Salesforce customers, but it makes the tool less relevant for organizations that do not use Salesforce. As with all AI-generated content, marketers and sales reps must check responses for accuracy, brand fit and customer context.
Salesforce lists Agentforce pricing as flexible, with consumption-based and per-user licensing options. Agentforce add-ons for Sales, Service and Field Service are listed from $125 per user monthly, and Salesforce notes that customers should contact sales for detailed pricing.
Rapidely is a content creation tool used by marketing and CX teams to plan, generate and schedule social media campaigns. The tool offers a centralized hub from which users can manage multiple social media accounts from platforms such as Instagram, LinkedIn, TikTok, Facebook and X.
Rapidely populates content calendars with posts and offers templates to help users design carousels, which are social media posts that contain multiple elements, such as images and videos. The tool also gathers trending sounds for Instagram Reels to help users create effective social media content.
Users can feed the tool keywords, which Rapidely then uses to generate multiple posts that users can choose among. The tool offers an intuitive UI, but the wording of posts can lack creativity. Some users also prefer to post directly on social platforms rather than work in Rapidely.
Rapidely’s centralized calendar and analytics features can help organizations manage multiple brands and regional campaigns from a single interface.
Rapidely offers five pricing tiers: Lite, Creator, Social Pro, Agency and Business. The company’s pricing page uses euros, so U.S. dollar costs vary by exchange rate. The Business tier requires contacting the vendor.
Manychat is a generative AI chatbot platform for messaging channels such as WhatsApp, Facebook Messenger, Instagram direct messages and SMS. Marketing and CX teams can use it to automate customer engagement, lead generation and follow-up conversations.
The tool lets users build automations with a drag-and-drop interface and capture email addresses and phone numbers in conversations so marketing teams can follow up with customers or send promotions. Manychat can also integrate with tools such as Mailchimp, HubSpot, Google Sheets and Zapier.
Manychat helps organizations streamline conversations, quickly deploy chatbots and offer consistent answers to customer questions. The tool can also reduce lead generation costs. However, pricing can rise as contact volume grows, and users might need to adjust templates so conversations match a brand’s tone and voice.
Manychat offers three pricing tiers: Free, Pro and Elite. The Pro option starts at $15 monthly, and Elite pricing is customized.
Flick is a social media management tool designed for marketing and CX teams. It helps users create posts, tailor hashtags to reach target audiences and schedule content to optimize engagement. The tool also lets users quickly transform long-form marketing content into smaller social media posts.
Flick offers a drag-and-drop scheduling function, and its hashtag research feature helps marketers reach more people on social media. However, the auto-publish function might not always work as expected, and the tool’s mobile app has limited capabilities.
Flick’s tools for scheduling and hashtag optimization can streamline multi-platform campaign management and analytics across social channels for marketing leaders.
The vendor offers three pricing tiers — Solo, Pro and Agency — and the company’s pricing page uses British pounds. When billed annually, Solo starts at 11 pounds per month, Pro starts at 24 pounds per month and Agency starts at 55 pounds per month. All tiers include a seven-day free trial.
Microsoft 365 Copilot for Sales is a role-based sales solution in Microsoft 365 Copilot. It brings sales data and insights into everyday Microsoft 365 apps, such as Outlook and Teams, and connects with CRM systems including Dynamics 365 and Salesforce.
Sales teams can use Microsoft 365 Copilot for Sales to prepare for customer meetings, summarize CRM information, draft follow-up emails and update CRM records from the flow of work. These capabilities can help sellers spend less time switching between systems and more time on customer engagement.
Microsoft 365 Copilot is listed from $30 per user monthly, paid yearly, and requires a qualifying Microsoft 365 plan. Microsoft also lists a limited-time discounted Microsoft 365 Copilot Business plan for eligible small and midsize business customers, but sales-specific licensing and availability can vary by plan, CRM environment and region.
Sembly AI is a meeting intelligence and AI notetaking platform for business, marketing and sales teams. It can transcribe and summarize meetings from platforms such as Teams, Google Meet, Zoom and Webex, then turn meeting content into notes, reports and other work artifacts.
For marketing and sales teams, Sembly can help capture campaign discussions, prospect calls, customer feedback and internal planning meetings. Its AI features can identify tasks, decisions and follow-up items, which can help teams turn conversations into usable sales or marketing content.
Sembly offers Basic, Pro, Max and Enterprise plans. Basic starts at $10 per month, Pro starts at $20 per user monthly and Max starts at $30 per user monthly when billed yearly. Enterprise pricing is available through sales.
Sprinklr AI+ is a generative and predictive AI layer embedded across Sprinklr’s enterprise customer experience platform. It is designed to help teams create content, analyze customer interactions and automate workflows across marketing, social media, service and customer experience operations.
Sprinklr AI+ combines general-purpose and domain-specific AI models, and Sprinklr says customers can customize, fine-tune or connect their own large language models through AI+ Studio. For marketing and CX teams, this can support content generation, social media workflows, customer engagement and performance analysis across large enterprise environments.
Sprinklr is best suited to larger organizations that need a broad customer experience platform rather than a single-purpose content generator. Pricing for Sprinklr AI+ and related Sprinklr products is available through sales.
Canva Magic Studio and Canva AI offer design and generative AI features that help marketing and creative teams create on-brand visuals and copy using natural language prompts. Teams can use Canva to create marketing collateral, resize graphics for multiple platforms, draft copy and animate designs.
Magic Write and Brand Voice help draft text and maintain brand-consistent tone and messaging. Magic Design and Magic Media can generate visuals, banners, images and video content based on user input. Canva AI also provides a conversational interface for creating assets such as social media posts, presentations and flyers.
For enterprises, Canva’s brand controls, templates and AI tools can help maintain consistency across distributed teams and regional campaigns.
Canva offers Free, Pro, Teams and Enterprise plans. Canva Pro is listed at $15 per month, and Canva Teams is listed at $10 per person monthly, with a three-person minimum. Enterprise pricing is available through sales.
HubSpot Breeze is HubSpot’s collection of AI tools and agents built into its customer platform for marketing, sales and service teams. These tools can help automate content creation, customer research, prospecting, lead follow-up and customer service workflows.
Breeze Agents are designed to handle time-consuming tasks across marketing, sales and customer service. HubSpot lists agents for customer support, prospecting, data research, customer health, company research and closing workflows. HubSpot’s broader AI features can also assist with blogging, idea generation, reporting, image generation and campaign planning.
For enterprise users, HubSpot Breeze is most useful when teams already rely on HubSpot’s customer platform and CRM data. Its unified data layer can help connect customer insights across marketing, sales and service hubs.
HubSpot says Breeze Agents are available in Professional and Enterprise editions, and some agents use HubSpot Credits. Pricing varies by Hub and edition.
Docket is an AI-powered marketing and sales platform that helps enterprise teams engage website visitors, qualify intent and support technical sales workflows. Its AI Marketing Agent can hold conversations with website visitors, answer questions, book meetings and sync context into CRM systems.
Docket also offers AI Sales Engineer capabilities for sales and technical teams. These features can help sellers answer complex product questions, automate RFP work and use approved company knowledge in buyer conversations.
Docket is most relevant for companies with complex B2B sales cycles, technical products or high-volume inbound demand. It is less of a general-purpose marketing content generator and more of an AI-assisted pipeline, sales engineering and buyer-engagement tool.
Pricing information for Docket is not available on the vendor’s website.
The right generative AI tool depends on where a team needs the most support. Content teams might benefit most from tools such as Jasper, Canva or ChatGPT. Sales teams that rely heavily on CRM data might get more value from Salesforce Agentforce, Microsoft 365 Copilot for Sales, HubSpot Breeze or Docket. CX and social teams might prioritize platforms such as Sprinklr, Manychat, Rapidely or Flick.
Enterprise buyers should also evaluate how each tool handles data privacy, governance, brand consistency, workflow integration and human review. Generative AI can accelerate marketing and sales work, but it should not replace editorial judgment, customer context or compliance review. The strongest tools are those that fit into existing workflows, use trusted data and help teams improve speed without sacrificing accuracy or brand quality.
Editor’s note: This article was updated in April 2026 to expand the list of generative AI tools for marketing and sales and to reflect current product names, pricing information and enterprise use cases.
Christine Campbell is a freelance writer specializing in business and B2B technology.
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Part of: Generative AI benefits for marketing and sales
Organizations can use generative AI to write marketing content and analyze customer data quicker than a human. However, the tools require basic prompt engineering skills.
Sales teams can use generative AI to create personalized content, coach sales reps and improve forecasting. However, challenges include scaling and data readiness.
Generative AI tools can automate content creation, personalize outreach and analyze customer data. Compare 12 tools for marketing and sales teams.
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