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DoubleVerify has reported increased adoption of its AI-powered campaign optimization technology in India as advertisers seek to improve the efficiency and performance of digital advertising campaigns.
The company said growing demand for DV Scibids AI reflects a broader shift among advertisers towards automated media optimization, with brands using the technology to optimize bidding strategies based on impression-level, first-party and third-party data.
DV Scibids AI operates within DoubleVerify’s DV Media AdVantage Platform and uses the company’s DV Neura AI engine to automate campaign optimization and bidding decisions based on individual campaign objectives.
According to DoubleVerify, the technology is designed to work alongside media buying platforms, enabling advertisers to reduce manual campaign management while adjusting bidding strategies based on performance data.
Samir Karpe, Country Manager – India, DoubleVerify: “Indian advertisers and agencies are embracing AI-powered optimization at a rapid pace as they look to improve efficiency, scale performance, and simplify increasingly complex digital campaigns. We are seeing strong adoption of DV Scibids AI across the market because it enables media teams to move beyond manual optimization and instead focus on higher-value strategic decision-making. Some of these clients include CPG and e-commerce clients who are leveraging this to manage large volumes of data to improve ROI.”
DoubleVerify cited its research showing that marketers in India spend almost 12 hours each week manually optimizing campaigns.
Samir Karpe: “The time-saving impact alone is significant. But what makes this especially meaningful is that advertisers are not just gaining efficiency, they are also improving optimization precision and enabling campaigns to react more intelligently to business outcomes and performance signals in real-time.”
The company said India remains an important market for its business as digital advertising continues to expand. DoubleVerify added that it will continue investing in local partnerships, talent and operations to support advertising transparency, media quality and campaign performance.
www.doubleverify.com
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