AI Search
Ayla Oasis has appointed Crowd as its digital partner following a competitive pitch, with a remit covering website redevelopment and search strategy for the waterfront destination in Aqaba, Jordan.
Crowd will initially revamp the Ayla Oasis website, bringing its tourism, hospitality, leisure and real estate offerings into a platform designed to support audience acquisition and increase conversions.
The agency will refine user journeys for visitors, residents and investors, making it easier to explore the destination’s offerings and complete actions such as booking golf tee times, reserving dining experiences and submitting property enquiries.
Following the website launch, Crowd will implement an integrated search strategy combining search engine optimisation (SEO) and generative engine optimisation (GEO). The work aims to improve Ayla’s visibility in organic search and AI-driven discovery across regional and international target markets.
Located on Jordan’s Red Sea coast, Ayla Oasis encompasses man-made lagoons, residential developments, hotels, dining and retail venues, beach clubs and marina facilities. Its leisure offering includes an 18-hole championship golf course.
Khushal Chawda, Head of Digital at Crowd, said: “Ayla Oasis represents the pinnacle of luxury, lifestyle, and sustainable development in the Levant. Our objective is to engineer a digital ecosystem that matches the scale and sophistication of the physical destination. By combining user-centric architecture with cutting-edge SEO and GEO strategies, we are building a seamless gateway that connects residents, travelers, sports enthusiasts, and investors directly to the heart of Ayla.”
Viola Sbeih, Senior Marketing & Communications Manager at Ayla Oasis, said: “As Ayla continues to grow as a leading tourism and investment destination, strengthening our digital presence is an important step in supporting this growth. Our partnership with Crowd will allow us to better showcase what Ayla has to offer across golf, real estate, weddings and lifestyle, while creating a more seamless and engaging experience for our audiences.”
The project is underway, with the initial website phase expected to roll out later this year.
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