AI Search
Content development will form a significant part of the ongoing SEO campaign, alongside work to improve organic ranking performance and help more people discover Ronald McDonald House.
Ronald McDonald House Australia has appointed SIXGUN, an independent digital marketing agency, to lead its SEO strategy.
The appointment will see SIXGUN focus on strengthening Ronald McDonald House Australia’s visibility across non-branded search terms and increasing Program awareness through organic search.
According to the release, Ronald McDonald House already attracts significant branded organic traffic. The agency’s remit will focus on building ranking performance across broader search terms, including searches related to Ronald McDonald House Australia’s Programs and engagement opportunities, while accounting for the organization’s local Chapters and wider organizational structure.
Content development will form a significant part of the ongoing SEO campaign, alongside work to improve organic ranking performance and help more people discover Ronald McDonald House across Australia and its services through search.
SIXGUN will also bring its AI SEO capabilities to the account, to help Ronald McDonald House Australia consider how its content and digital presence are surfaced across emerging AI-powered search and discovery platforms. The area is expected to become a larger part of the campaign as the engagement develops.
David Pagotto, Founder and Managing Director at SIXGUN, said the engagement was particularly aligned with the agency’s focus on working with organizations that create a positive impact.
“One of SIXGUN’s core values is real social impact, and Ronald McDonald House Australia is the perfect expression of that,” said Pagotto.
“The team and I couldn’t be more excited to work with an organisation who has a long and established legacy of helping families stay connected when it matters most.”
“We’re excited to be working with SIXGUN to strengthen Ronald McDonald House Australia’s online presence and help more people discover the support we provide to families across Australia,” said Krystal Ammann, National Brand & Marketing Manager, Ronald McDonald House.
“By increasing awareness of our Programs and making it easier for families, donors, volunteers and partners to connect with our work, we can grow support for our mission and help more families stay together and close to the healthcare their child needs.”
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