How To Identify Right Keywords That Send Paid Traffic To Your Website?

In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?

Below is a brief about the answer to the question.
For a detail explanation please watch the video.

Relevant searches = Relevant Traffic = Relevant Leads = SALES
Using website analytics tools – you can configure them to check what keywords are driving relevant traffic and hence sales.
e.g. under GA – you can set goals of “Buy Now” buttons or “Download” links or “Subscribe” actions. Set up value against each goal. Then using a combination of goal flow and Google Console data – you can establish what keywords are hitting those goals and hence conversions for you.
Delve a bit deeper into your website analytics tools and they can give you very useful data pertaining to converting keywords, pages, actions, sources, etc.
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