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Written by Brian Dean, In collaboration with Semrush
This is a list of legit alternatives to the popular SEO tool, Ahrefs.
In this post I’ll:
So if Ahrefs isn’t a good fit for you, check out the list below for your best options.
Semrush is one of the most popular SEO tools on the market.
And for good reason: it’s REALLY good.
In fact, I’ve been a paying Semrush customer for over 11 years now:
Over that time I’ve seen it evolve from a keyword research tool for PPC to a full-on SEO software suite.
Today, besides its standard keyword research features (like search volume, CPC etc.), Semrush also has a ton of helpful features like:
In my opinion, Semrush is probably the closest tool to Ahrefs out there (both in terms of feature quantity and quality).
I already wrote a complete Semrush vs. Ahrefs breakdown here. So if you want a super-detailed list of how Ahrefs and Semrush compare, check out that review.
But the bottom line is that Ahrefs and Semrush are VERY similar.
Similar in terms of features. Similar in terms of quality.
I do like Ahrefs. Specifically, I really like their UX because it easier for me to do my work.
For example, when you analyze a site in Ahrefs, you have a SUPER helpful sidebar that links directly to important reports (like broken links, internal links and anchor text).
In Semrush, you also have a sidebar. But it only links to features.
To find something specific, you need to dig into each feature to find the exact thing you need.
Now, Semrush Copilot AI can help you find the tools and reports you should check. It does this by checking them for you and giving you the top insights at the top of your dashboard.
This is obviously a personal preference. Some people actually like Semrush’s UX better than Ahrefs.
But in terms of pure features, Ahrefs and Semrush are pretty much tied. So if you want an Ahrefs alternative with a list of similar features, I recommend trying Semrush.
With Semrush, you get to analyze data, track rankings, and uncover valuable insights that can help you tailor your content and strategies more effectively.
In my opinion, Ubersuggest is one of the best free SEO tools on the market.
Why?
Because it has a wide range of features, including:
And each of them are solid.
In fact, if you’re just starting out with SEO, Ubersuggest is a solid option.
Now: Ubersuggest used to be 100% free. But they recently rolled out a paid plan.
The free version is still solid. But if you want to access more features or get more reports, the paid plan might be a good option for you. For example, with a paid plan you get unlimited SEO audit reports.
Which is helpful if you have SEO clients or manage a bunch of websites.
Like I said above, Ubersuggest is a high-quality tool. That said: it’s not quite as feature-rich as Ahrefs.
So if I had to compare Ubersuggest and Ahrefs side-by-side based on features alone, I’d go with Ahrefs.
But there’s another important factor to consider: cost.
Ahrefs starts at $99/month.
Ubersuggest is a flat $29/month.
If you have a large marketing budget, I’d still probably go with Ahrefs. But in terms of pure value, Ubersuggest definitely comes out on top.
Monitor Backlinks claims to have “The best monitoring tool for backlinks and keywords, period.”
I first signed up for Monitor Backlinks in 2015. And I just gave the tool another try today.
Now: it does have some pretty cool features. For example, a disavow tool.
But the main issue with the tool is that there’s really nothing unique here. Monitor Backlinks basically just pulls data from Majestic and Moz. And adds a few bells and whistles (like a rank tracker).
In my opinion, Monitor Backlinks doesn’t begin to compare to Ahrefs. They’re not close.
For example, with Ahrefs you can pull 10k rows of backlink data.
With Monitor Backlinks, you only get 4k.
There’s also the fact that it lacks a keyword tool, competitor analysis feature, domain comparisons, organic traffic reporting… and a laundry list of features that you get in Ahrefs.
Monitor Backlinks does have a free trial. Which can give you feel for the tool. So if you want to give it a spin, go ahead.
But in my opinion, Monitor Backlinks is so limited that it barely qualifies as an Ahrefs alternative.
Mangools isn’t your typical SEO software suite.
Instead of a bunch of integrated features, Mangools is actually 5 completely different tools.
For example, let’s say you want to see the keywords that a site ranks for in Google.
Well, you’d open up “KWFinder” hit the “Search by domain” tab, and type in the domain you want to look at:
And now you want to see that site’s backlinks. Well, now you need to go back to your dashboard, hit “LinkMiner” to open up their backlink tool, and start the whole process over again.
So yeah, this setup isn’t ideal. And it makes using the tool MUCH harder than it needs to be.
That said: as I write in my recent Mangools review, the tools themselves are actually pretty solid. Not quite at the level of Semrush. But not bad.
I just wish the tools weren’t stitched together.
In my opinion, Mangools isn’t even in the same universe as Ahrefs.
And I’m not just talking about the fact that it takes 3-5x more clicks to do something in Mangools than in Ahrefs.
The features themselves also aren’t nearly as solid as Ahrefs.
For example, the backlink analysis feature Mangools doesn’t have that many filters.
You basically have filters for dofollow vs. nofollow, active vs. deleted… and that’s about it.
With Ahrefs, you can filter by literally hundreds of things, like link type, language, to URL Rating, and more.
Which is super helpful if you want to drill down on a specific type of backlink.
So it’s clear that Ahrefs is overall a better SEO tool than Mangools. But is it a better value?
Mangools’s “Basic” plan is is about half the price of the Ahrefs “Starter” plan.
(Note: if you sign up for an annual plan, the price of Mangools Basic goes down to $29).
I personally don’t think the tradeoff in price is worth it. I rather pay 2x more for a tool that’s 10x better. Which is why I happily pay for Ahrefs every month.
But it’s ultimately your call. If you’re on a super tight budget, you can still get a lot out of Mangools. But if you can swing 100 bucks a month, I recommend going with a tool like Ahrefs or Semrush.
I’ll cut right to the chase:
Moz Pro isn’t a bad SEO tool.
But it’s not quite at the level of its two main competitors: Ahrefs and Semrush.
The main issue with Moz Pro is that it’s features haven’t really kept up with the competition.
While Ahrefs and Semrush are constantly rolling out improvements, Moz Pro has really only rolled out one recent feature improvement: their keyword tool known as “Keyword Explorer”.
Granted, Moz’s keyword tool is great. And it’s especially good at generating long tail keyword suggestions. But I can say the same thing about Ahrefs and Semrush.
I recently put a bunch of the top backlink checkers to the test.
And we found that Moz was actually on the same level as the other tools. Both in terms of findings links quickly. And the total number of backlinks in its index.
The main issue with Moz Pro is that they charge $99/month. And in my opinion you’ll get much more from that investment with Semrush or Ahrefs.
Even though it’s getting a little dated, Majestic SEO is still one of the top SEO tools on the market.
Majestic is 100% focused on backlink reports. So if you want a tool that takes care of all of your SEO tasks in one place, Majestic SEO probably isn’t a good fit for you.
But if all you care about is backlink data, Majestic SEO is actually pretty solid.
In fact, in that backlink checker comparison I mentioned earlier, Majestic wasn’t too far behind other major SEO tools.
In fact, for some sites, it actually found more backlinks than Semrush.
As you can read in my full Majestic review, I can’t criticize the data you find in the tool all that much. It’s actually solid tech.
The main problem is that the UX is super outdated.
And I’m not just talking about the look and feel. I don’t really care about that. It’s more that the backend is tricky to use. Especially compared to Ahrefs.
In terms of pure backlink data, Majestic SEO isn’t a bad Ahrefs alternative.
But you can’t really evaluate a tool based only on the data it provides. You also need to take into account UX, key features, customer support, and more.
And when you take all that stuff into account, Ahrefs comes out way ahead.
For example, you can use Ahrefs for pretty much all of your SEO tasks. Keyword research. Technical SEO. Rank Tracking. And more.
Majestic doesn’t have any of that stuff. It’s a 100% pure link building tool.
That said, the price of Majestic reflects the lack of features. It starts at $50/month.
Which is about half the price of Ahrefs.
So if you’re someone that pretty much ONLY cares about backlinks, then you’ll probably get an insane amount of value from that 50 bucks.
But if you want an all-in-one piece of SEO software, Ahrefs is probably your best bet.
Next up, let’s take a look at BuzzSumo.
Unlike some of the other tools that I listed here, BuzzSumo isn’t super SEO focused. It’s more of a content marketing tool.
So why does BuzzSumo make this list of Ahrefs alternatives?
First, up SEO and content marketing overlap. A LOT.
In other words: your site can be perfectly optimized. But to rank today, your content needs to be GREAT.
Plus, BuzzSumo does have a few SEO-focused features (like a decent backlinks tool):
So yeah, BuzzSumo is one of my favorite marketing tools. And it’s improved my SEO indirectly by making my content better.
To be clear: Ahrefs and BuzzSumo are very different tools.
For example, BuzzSumo lacks a lot of the key SEO features in Ahrefs, like a site audit tool.
And Ahrefs lacks a lot of the content-focused features in BuzzSumo, like mention tracking.
That said, there is some overlap between the two tools. For example, both Ahrefs and BuzzSumo have features that help you find content with lots of social media shares.
So the question here isn’t: “How does BuzzSumo stack up against Ahrefs?”. It’s more: “Do you want a tool that’s focused on SEO (Ahrefs)?
Or a tool that helps with content marketing (BuzzSumo)?”.
If you’re 100% focused on improving your Google rankings, then I’d stick to Ahrefs or one of the other tools that I listed here. But if you want SEO to be more of a byproduct of your content marketing, you’ll get a lot of value out of BuzzSumo.
So yeah, there’s no right or wrong answer. It depends on the type of digital marketing that you’re focusing on right now.
I personally use both all the time. And because I’m more focused on SEO I tend to use Ahrefs more often than BuzzSumo.
But I know plenty of people that use BuzzSumo every day and only login to Ahrefs once and a while. So it really depends.
Our last alternative to Ahrefs is Serpstat.
Serpstat is billed as an “All-in-One SEO platform”.
And it largely delivers. Serpstat has the features you’d expect from an SEO software suite, like backlink analysis, organic rankings reports, and more.
That said, I’m not sure if the features themselves are all that great.
For example, when I look at the top SEO keywords report for Backlinko, it says that my top 3 keywords are YouTube views, pogosticking… and “press released”?
I obviously don’t expect this report to be 100% accurate. You’d need my Google Analytics for that. But these numbers are way off.
That said, it’s “Backlink Dashboard” is pretty good. I used it to analyze my backlink profile. And it found that Backlinko has 21.4K referring domains.
That pretty much aligns with what Ahrefs’ Site Explorer report.
How Serpstat Compares to Ahrefs
Serpstat has many of the same features as Ahrefs.
But I don’t think any of them are as good as Ahrefs.
For example, my organic keywords report in Ahrefs is much more accurate than Serpstat:
They both technically have the same feature. But one is way better than the other.
The one Serpstat feature that’s comparable to Ahrefs is their backlink analysis tool. It has a massive index. Plus, it’s pretty easy to use.
What Did I Miss?
So that’s my list of 7 Ahrefs alternatives.
Now see our ultimate guide to Semrush – our top recommended Ahrefs alternative.
Backlinko is owned by Semrush. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.
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