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AI copywriting tools use natural language processing and machine learning to generate human-sounding writing and automate parts of the writing process.
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Even full-time writers face writer’s block. And if writing isn’t your primary responsibility, the daily demands of your job may make it difficult to prioritize focused writing time. For ecommerce business owners, the implications of this are high—inefficient content practices can leave unrealized customers and revenue on the table, as 63% of marketers report quality content helps them build a loyal customer base.
Enter artificial intelligence (AI) copywriting tools, which can offer small businesses a practical way to scale marketing efforts. From landing pages to Google Ads, AI copywriting software can support content creation that meets your target audience where they are.
AI copywriting tools are content creation tools that use natural language processing (NLP), machine learning (ML), and generative AI to write human-sounding copy and automate parts of the writing process. While specific use cases vary by tool, these solutions are designed to create a range of content, from short image captions to long-form articles.
Generally speaking, social media marketing is a popular use case for AI copywriting tools. The right tool can generate original social content by responding to a creative prompt or by repurposing long-form content, such as blog posts published as part of a larger content marketing strategy. A well-trained AI copywriting tool can also suggest hashtags or content ideas.
Beyond social media, AI tools can improve SEO in blog posts, website copy, and product descriptions, helping to make your content more visible. AI can automate keyword research, suggest which keywords to include and where, and optimize internal and external link placement.
Once your core content is optimized, AI copywriting tools can help extend your reach by crafting related, tailored email campaigns and newsletters, as well as by supporting content localization, either by translating content to other languages or tailoring content to a specific region.
On a basic level, to use an AI writing tool, you input a prompt, and the tool then analyzes its training data before generating copy. The tool then applies rule-based or statistical models to predict the next word in a sentence based on previous words or strings of words.
These AI-powered tools are trained on massive datasets and existing content across the internet. They can also learn from the prompts and feedback you give them over time, and some may be able to access the live web. The resulting output is a formulated piece of text that reflects the intent, tone, and context of your request and could look like anything from a 150-character meta description to a 25-page case study.
The output from an AI copywriting tool is not necessarily meant to be final, publication-ready content. Instead, AI-generated copy can work as a first draft that you (or even another AI tool) can polish into high-quality content.
Choosing the best AI copywriting tool starts with identifying your specific needs and the types of writing tasks you handle. For example, large language models (LLMs) like ChatGPT are powerful for general content creation, spanning blog posts and email copy. These tools are versatile but often require more detailed prompting to match different writing styles and mediums. This makes these LLMs better suited for marketers who are well-versed in creating AI prompts or have the time to learn how to effectively create them.
For more specialized writing needs—like ecommerce product descriptions or conversion-driven ad copy—niche AI copywriting software can offer better control over brand voice, tone, and formatting. AI copywriting tools like Shopify Magic allow you to customize output, support the content formats you need (e.g., product descriptions, landing pages, or social media captions), and integrate with your existing tools.
Key features to consider include:
Customization of brand voice and tone settings
Quality of content output (since this is subjective, you can compare outputs to each other to find the right fit)
How easy it is to use
Ability to handle short and/or long-form content
Integration with your existing content production workflow
Creation and optimization of SEO keywords and metadata
At their best, AI content tools reduce friction in the content creation process. Rather than starting from scratch, content marketers can leverage AI-generated content solutions to expedite the writing process, spark inspiration, or help organize their thoughts. But it’s important to note that AI copywriting tools can’t replace human copywriters.
Although natural language processing is becoming more effective by the day, AI tools still hallucinate, miss essential nuances in diction and tone, and generally lack the delightful idiosyncrasies of human language. However, these tools excel at removing creative bottlenecks, making them agents of efficiency when used in collaboration with human creativity.
What separates general writing tools from ecommerce’s most popular AI copywriting tools is the latter’s ability to integrate with ecommerce platforms and support marketers as they scale content across product lines and regional markets.
Shopify Magic directly caters to Shopify merchants and ecommerce entrepreneurs. This tool can generate SEO-optimized product descriptions when provided with a few SEO keywords and product details. Shopify Magic creates conversion-driven content, like landing pages and headlines, all within the Shopify admin panel—no copying and pasting required. It also elevates customer service and engagement by suggesting tailored product FAQs and supporting customer service chats and email copy with personalized responses.
Pricing: Shopify Magic is free for all Shopify merchants.
Shopify Magic
Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.
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Copysmith offers a stack of AI-powered products to support ecommerce teams looking to create content at scale. Its Describely tool helps generate meta descriptions, titles, and descriptions for ecommerce products, while Frase transforms a list of SEO keywords into optimized articles. Ryter is a versatile content generator that is trained by your writing style; it maximizes efficiency by creating high-quality first drafts of emails, blogs, ads, and beyond.
Pricing: Describely starts at 75¢ per product, while Rtyr and Frase start at $7.50 per month and $45 per month, respectively.
Geared toward ecommerce content marketers, Anyword’s predictive performance features stand out. Anyword forecasts how different copywriting styles might perform with your audience based on industry-specific A/B testing datasets. Anyword can stand alone or integrate with other AI tools like Notion AI, ChatGPT, and Gemini. Its intuitive user experience simplifies text improvement by providing a content quality score in real time.
Pricing: Anyword offers a seven-day free trial, after which the lowest tier (the Starter plan) starts at $49 monthly. The price drops to $39/month if you pay for a year upfront.
Copy.ai is an AI platform with copywriting capabilities. Its content-generation features work best for short-form copy, making it ideal for generating ad copy, landing pages, and social media captions. With templates for things like product descriptions and Instagram captions, Copy.ai is a beginner-friendly AI tool that can help you create content quickly.
Pricing: Access to basic features is free; Copy.ai’s Starter plan (which adds features and removes some limitations) costs $49/month or $432/year.
These AI writing assistants are best for content generalists. They are built to tackle content creation tasks from blog posts to email marketing and coding help. With flexible prompting and powerful natural language processing capabilities, they can aid marketers and creators in their quest to generate copy across nearly any platform.
As one of the most popular AI writing tools, ChatGPT has become synonymous with content creation. Powered by OpenAI, this generative artificial intelligence tool can craft long-form content, create outlines, support brainstorming sessions, code, and conduct research. While ChatGPT still tends to produce more generic language than writing partners like Claude, GPT-4.5 is OpenAI’s most flexible writing assistant to date, capable of tackling more nuanced tasks, like responding to creative prompts and incorporating user feedback, as well as sustaining quality over longer copy.
Pricing: Access to GPT-4 mini is free, while access to GPT-4.5 starts at $20 per month.
Jasper is an AI writing tool best suited for creating brand-aligned content. With ample brand voice and style guide settings and intuitive content creation templates, this copywriting software is designed to be used across marketing teams. Jasper’s interface is simple, which makes it easy to use for brainstorming, writing, and editing marketing and social media content, optimizing for SEO, and checking for signs of plagiarism.
Pricing: After a seven-day free trial, monthly pricing starts at $49 per month per seat. The cost drops to $39 per month per seat if you pay for a year upfront.
Anthropic’s LLM, Claude, is known for its strong writing capabilities, grasp of grammar, and conversational responses. It performs well when asked to help brainstorm, create outlines, and generate content with a human tone. This tool is used by creators and marketers who want creative copy written in a more natural style. Claude can integrate with Google Docs and Gmail to quickly improve documents and messages. However, Claude still has a knowledge cutoff, making it less effective at generating research-heavy content than ChatGPT.
Pricing: Beyond its free plan, Claude’s Pro plan, which offers Google Workspace integrations and access to its newer models, starts at $ 17 per month, billed annually.
Google’s Gemini is an AI tool that integrates with the Google ecosystem. This access allows Gemini to offer enhanced search capabilities, content suggestions, and AI-powered writing support within Google Workspace. While Gemini’s writing capabilities are more generic and concise than tools like ChatGPT and Claude, it shines at generating research-driven copy and detailed search results, thanks to its connection to the live internet via Google’s search engine. Since Gemini is integrated with Google Workspace, it’s often used by marketers and business owners who deeply rely on Google’s suite of products.
Pricing: Beyond its free features, Google’s AI premium plan (including Gemini Advanced, which offers access to its newest version and reads documents up to 1,500 pages) costs $19.99 per month.
Proofreading copy and optimizing content for search engines are among the final steps of the copywriting process—and some of the most vital. As such, you may find these editing and SEO-focused tools essential to your content creation stack.
The Semrush SEO Writing Assistant (SWA) may have a lengthy name, but its impact gets right to the point: SWA simplifies SEO optimization. This AI-powered tool is for content marketers and business owners focused on search engine optimization. While it doesn’t generate text, it is a companion to AI text generators, grading content for vital factors like tone, originality, readability, and SEO keyword placement. SWA stands out for its ability to integrate with word processors like Google Docs and Microsoft Word and provide instant suggestions for improvement, and its plagiarism-checking skills.
Pricing: The Semrush SEO Writing Assistant is available to all Semrush users, but access to various features like keyword research tools, site audits, and the ability to work on multiple projects depends on your subscription level. Semrush pricing starts at $139.95 per month when you choose monthly billing; it drops to $117.33 per month if you choose annual billing.
ContentShake, another Semrush offering, merges AI writing tools with content strategy support. While SWA optimizes the content you write, ContentShake generates SEO-optimized articles from scratch, based on your brand voice. This is useful for small businesses with lean marketing teams to jumpstart the content creation process by providing ideas and injecting SEO keywords into copy that remains true to the brand voice. ContentShake stands out for combining the power of OpenAI’s natural language processing with real-time SEO insights.
Pricing: After a seven-day free trial, ContentShake starts at $60 per month.
QuillBot is a Google Chrome extension that leverages AI to repurpose existing content without losing its meaning. This paraphrasing tool might feel like a niche solution, but it’s a linchpin for refreshing copy, avoiding repetition, and adapting text to your brand style. QuillBot also shines at polishing grammar and proofreading copy of all kinds.
Pricing: QuillBot’s basic features are free. Premium plans start at $8.33 per month when billed annually. If you opt for monthly billing, the cost increases to $19.95.
Designed to refine sentences to improve clarity and tone, Wordtune provides a last coat of polish for your AI-generated copy. Leveraging powerful natural language processing, Wordtune is great at offering rephrasing suggestions and readability insights. Its standout features include a tool that expands or shortens selected text and its “humanizing” feature, which allows you to train Wordtune’s AI by selecting suggestions that sound most like you and adjusting the tone to your preferences.
Pricing: Wordtune’s basic features are free; monthly billing starts at $13.99 per month, but drops to $6.99 per month if you pay annually.
The answer depends on your needs. For ecommerce, Shopify Magic is a versatile choice. For all-in-one support, try ChatGPT. For SEO-driven content, Semrush SEO Writing Assistant and Jasper can help with branded output.
Think of your AI copywriting software as an aid rather than a replacement for human writers and editors. AI copywriting tools can generate content based on your prompts or by reading and adapting existing content. They can also edit your written copy and make it more SEO friendly. However, AI copywriting tools can sometimes hallucinate and be factually incorrect, struggle with long-form writing such as blog posts and research papers and with adapting to your company’s band voice, and have plagiarism concerns, so it’s best practice to thoroughly fact-check, edit, and adapt AI-generated copy.
Yes, ChatGPT, Quillbot, and Copy.ai offer free plans with limited word counts. These plans allow you to test tools before committing to a paid plan and to get some output at no cost.
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