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As generative AI tools like ChatGPT, Perplexity, and Gemini reshape how users discover information, a new frontier of digital marketing has emerged: Generative Engine Optimisation (GEO). In this evolving landscape, brands must learn not just how to rank on traditional search engines but also how to appear in AI-generated responses.
While Search Engine Optimisation (SEO) enhances visibility in traditional search engine results, GEO is about ensuring your content is selected, summarised, or cited by generative AI tools. This requires content that is clear, factual, well-structured, and aligned with how AI models interpret and prioritise information.
In the age of AI, understanding the strategic interplay between SEO and GEO is essential for competitive digital marketing. Optimising for generative engines requires a combination of SEO principles, prompt engineering, structured data management and performance analytics.
Read on to check out some of our favourite GEO tools currently available or skip to the end for our comparison table.
Starting off with our own official GEO partner, Otterly AI allows you to test how your content performs when used in generative engine prompts. The platform provides real-time generative response previews for ChatGPT, Google AI Overviews, and Perplexity and grades content based on coverage and quality of the AI summary. You can then improve your content through Otterly’s topic gap detection and AI visibility checklist. Otterly is also compatible with SGE (Google Search Generative Experience) and provides recommendations to help determine your content’s readiness.
Automation is a key benefit of Otterly, with automatic tracking of brand position, mentions, and links across multiple platforms and automated weekly reports.
Otterly is a great fit for brands looking to monitor generative engine results across multiple platforms and anyone looking to bridge SEO and GEO in their content writing.
Otterly AI offers pricing plans at $29/month for Lite, $189/month for Standard, and $989/month for Pro.
Scrunch AI is another tool to map brand presence in AI conversations, focused on analysing mentions, sentiment, and content gaps. Scrunch works to make existing content more readable to AI and provides recommendations to optimise AI citation potential.
Getting accurate information about your brand across is essential, and Scrunch’s Knowledge Hub assists through proactive misinformation and hallucination detection. Scrunch also offers user journey mappings to help you understand how consumers are interacting with AI platforms.
With an enterprise-focused approach, Scrunch is ideal for large businesses looking for extensive insights. Scrunch supports the top AI models and assistants, such as ChatGPT, Perplexity, and Meta AI.
Scrunch AI offers pricing plans at $300/month for Starter, $500/month for Growth, $1,000/month for Pro, and Enterprise pricing upon request.
Goodie AI offers comprehensive AI visibility monitoring with precise, real-time analytics and insight-backed recommendations. Applicable AI platforms include ChatGPT, Perplexity, Gemini, DeepSeek, Claude, and Google AI Overview.
A highlight of Goodie is its AI Content Writer tool, which can edit or create on-brand content for AI search optimisation.
While Goodie AI is cutting edge, its newness is also a downside, as it is currently only available for early access and may lack features such as report exporting and integration with existing marketing tools. If you can get into the beta testing, pricing is available upon request.
You may already be using Semrush for traditional SEO, and now they have expanded to include GEO. Semrush is offering AI search visibility monitoring and comprehensive competitive analysis.
With complete integration with their existing SEO tools and workflows, this tool is best suited for customers who are already Semrush fans and want a more comprehensive assessment of their brand’s online visibility. The tool is also limited to Google’s AI platforms and is currently only online available to enterprise users.
Semrush’s Base AI plan is available for $99/month per domain.
Peec AI focuses on data-driven insights, simplifying complex content strategies. The platform is versatile and features a user-friendly dashboard, making it applicable across industries even if you are not yet a GEO expert.
Key features include AI visibility metrics, source citation tracking, and competitive benchmarking.
While Peec is praised for its ease of use, it may feel basic if you are looking for more advanced features like in-depth sentiment tracking and optimisation recommendations.
Peec AI offers pricing plans at €89/month for Starter, €199/month for Pro, and Enterprise pricing starting at €499/month.
Writesonic is an AI agent that connects to marketing tools like Ahrefs, Google Search Console, Reddit and live SERPs to automate SEO and AI search visibility content generation. The tool facilitates content writing for SEO, and is one of the most popular AI-based SEO content tools in use.
Key features include content creation workflows and alignment to brand voice.
Users of the WriteSonic are attracted to the ease of content generation, but should beware that relying on AI completely for SEO / GEO content production is not wise, as content created without significant human input might be penalised by Google.
WriteSonic offer a free trial, and basic plans starting at $16/month.
Want help getting started? Join one of our free GEO & CAIO (Conversational AI Optimisation) Workshops. Tailored for marketing leaders, these sessions reveal how AI-driven search is transforming digital visibility and how your brand can stay ahead with actionable strategies.
Claire is a digital marketing consultant at AccuraCast, bringing global perspective and creative strategies to help brands drive growth.
AccuraCast is an international digital marketing agency. Our multilingual advertising, seo and social media marketing services are powered by data intelligence and cutting-edge technology. Find out how we can help.
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