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Want to level up your Black Friday content in a fraction of the time? An AI content generator is the way to go – here’s how to use ‘em effectively to support your Black Friday marketing ideas.
We’re gearing up for the biggest sale season of the year, and a huge chunk of the process is ensuring your brand shows up online through Black Friday social media posts, email communications, and other digital marketing efforts.
If you’re reaching for Black Friday ideas to supplement your sales on social media and other digital channels, why not ask AI to give you some support with content creation? Artificial intelligence tools have more smarts than ever – and now’s the perfect time to use them to your advantage to create stunning graphics, engaging captions, and more.
To take all the guesswork out of leveraging AI this Black Friday and Cyber Monday sale season, we’ve put together our comprehensive guide to using AI content generators for marketing success.
Worry no more! Our new AI-Magic Content Generator will create fresh, new ideas for your posts in record time.
AI content generators are programs driven by artificial intelligence technology that can quickly and easily generate custom content from prompts provided by you, the user.
This content may be text-based or visual. If you’re familiar with AI tools like ChatGPT, you’ll understand the concept of generating written content – but many AI content generators also have the ability to whip up images and videos from scratch.
Tools like Plann’s AI Content Generator can help you create AI content on social media to support your Black Friday marketing efforts.
Some of our favorite AI content generators include Canva’s AI Image Generator, Midjourney, and of course, Plann’s built-in AI Content Generator. One thing they all have in common is that they aim to make the content creation process easier, faster, and more effective for marketers.
If your current promotional plan is feeling a little lackluster, an AI content generator could bring your Black Friday marketing ideas to life in a big way. Here are just a few of the benefits of using AI content on social media:
Plann has two AI social media post generators built into its interface to make content generation an absolute breeze, whether you’re scrambling at the last minute to fill your content calendar or planning months in advance.
Plann’s AI Content Generator is an ideation tool that leverages the latest trends in social media to help you envision fresh and engaging posts. Think of it like a marketing assistant whose sole job is to stay across social media best practices.
Give the AI Content Generator a go this Black Friday and Cyber Monday by following these steps:
1. Open the AI Content Generator and select a goal to trigger initial ideas.
2. Next, tailor the AI Content Generator’s output by providing further information about your brand and business objectives.
3. If you already have an asset prepared, upload this to continue to refine the social media ideas provided by the Plann AI Content Generator.
4. Once you’re happy with your chosen idea, use Plann’s AI Caption Generator to write an accompanying caption that speaks to your target audience and delivers on your goals.
5. Then, simply select your channels and hit ‘schedule’ to free up future you’s time and energy. No manual cross-posting is needed – you can do it all within Plann at the click of a button.
Plann’s AI Content Generator will make it easy to develop fresh Black Friday social media posts when you’re all outta ideas.
Figuring out the perfect caption for your Black Friday social media posts could be a time-consuming process, but it doesn’t have to be with Plann on your side! Our AI Caption Generator automatically brainstorms captions and hashtags using best practice data and industry-relevant information.
Use the AI Caption Generator to free up your time like so:
1. Open the AI Caption Generator within the Create section of your Plann dashboard (click the lightbulb icon to get started!).
2. Input the relevant information about your industry, tone, and the aim or theme of your social media caption.
3. Hit ‘Generate caption’ to trigger your first caption idea.
4. From here, you can make tweaks yourself, or regenerate a new idea if you’re not happy with it. You can also regenerate new captions to suit different voices or social media platforms.
5. When you’re satisfied with what you’ve created, go ahead and schedule your post using Plann as usual!
The perfect caption is in closer reach than ever with Plann’s AI Caption Generator on your side.
Still not sure how to harness the power of AI content on social media this sales season? We’ve got a few Black Friday ideas to help you build your content calendar.
Using an AI social media post generator like Plann’s, leverage the latest digital trends and apply them to your brand to create a TikTok video idea worthy of virality. Plann will give you up-to-date insights into what’s performing well on TikTok, then apply them to your brand or industry to best appeal to your audience. You could even try using another AI platform like ChatGPT to write your script and storyboard – then, all there’s left to do is film, edit, and post!
Stuck for ideas? Plann’s AI Content Generator can help you dream up new Black Friday social media posts based on current platform and industry trends.
All good marketers know that testing makes continual success possible, and it’s just as important during major events like Black Friday. If you’re running Meta ads this sale season, use an AI content generator to create a bank of adaptable captions for your A/B testing. Plann’s AI Caption Generator is the perfect tool for this – simply generate and regenerate captions to develop options with different hooks and structures.
Don’t have access to a videographer or animator this Black Friday? This is your sign from the universe to try AI! Using a tool like the new TikTok Symphony Creative Studio, you can generate all-new video assets from existing product imagery. While options are understandably limited, this will fill the gap for your Black Friday social media posts and then some, especially if you plan on running TikTok ads.
TikTok Symphony AI Creative Studio is another great tool to support your Black Friday marketing ideas.
If you don’t have any time or resources to create new marketing assets – whether that’s photography, graphics, or video – try thinking outside the box with AI! Input your existing assets into Plann’s AI Content Generator, then trigger new social media ideas by adding context around the Black Friday/Cyber Monday sale season. You might be surprised at how quickly it sparks your creativity and how easy it really is to work with what you’ve got!
Using an AI social media generator like Canva’s AI Image Generator, take existing templates you may have made for previous sales or events and quickly edit them to suit your Black Friday social media posts. This tool makes it easy to devise new photorealistic images using AI to complement your posts, as well as to shuffle around text, fonts, and colors to turn an old post into something entirely new.
When using artificial intelligence as a digital marketer, there are always a few things to keep in mind. After all, AI is a new technology, and nothing replaces a human touch – but with the right prompts and edits along the way, it can come pretty close (and save you a bunch of time!).
Here are our top best practice tips for making the most of your chosen AI content generator this Black Friday:
Gone are the days of DIY-ing every element of your brand’s social media – with Plann on your side, you’ll cut your content creation in half and enjoy more time to spend on the big picture stuff. Within Plann, access the AI Content Generator to spark fresh ideas based on social media trends and always-up-to-date best practice tips. Once you’ve planned your post, use our AI Caption Generator to whip up the perfect caption to engage your audience.
Go on, redeem your 7-day free trial of Plann Plus. If you don’t like it, keep using Plann for free!
Learn how to get set up to make sales via your socials!
Lucinda Starr is a Sydney-based copywriter, content marketer and social media strategist. She is the founder of Starr Studio a boutique copywriting agency for start-ups and small businesses. You’ll also find her writing on the digital pages of Broadsheet Media, Concrete Playground, BuzzFeed Australia, and beyond.
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