website SEOWebsite Traffic
How have consumer behaviors and preferences changed across different generations? Find out in our latest report.
Understand and be understood across all key platforms
Work smarter with our cutting-edge AI
Solutions for global enterprises
Understand your customers
Engage your customers
Reach a wider audience
Leverage our expert analysts and consultants
Latest data stories and insights
Meet us in person or virtually
Live expert advice
Industry-leading insights
Certification and upskilling
How have consumer behaviors and preferences changed across different generations?
Brandwatch Consumer Research
Formerly the Falcon suite
Formerly Paladin
How have consumer behaviors and preferences changed across different generations?
Brandwatch Consumer Research
Formerly the Falcon suite
Formerly Paladin
Published July 4th 2025
Find the right tool to manage your Google Business Profile with ease.
Managing your Google Business Profile effectively is critical for SEO success in 2025 – particularly if you’re seeking to expand your local search visibility.
Customer-facing businesses, such as stores and restaurants, typically have a Google Business Profile, as it’s often the easiest method to raise awareness at a local level.
Someone needing a haircut, for example, can simply Google “barbers + their location” to find local Business Profiles that match their search, like so:
More than 90% of internet users rely on Google to find things online, so it makes sense for brands to establish a presence on the platform.
The challenge for some brands, though, is keeping your profile updated and engaging across potentially dozens of locations, all while responding to reviews and analyzing performance.
Many business owners struggle with a lack of time, expertise, and bandwidth to manage these tasks manually.
Thankfully, a range of Google Business Profile (GBP) management tools has emerged to simplify and automate this process.
In this comprehensive guide, we’ll explore the best Google Business Profile management options of 2025 for small businesses, enterprises, and agencies managing multiple profiles.
By the end, you’ll understand which tool (or combination of tools) can help you save time, improve local SEO, and build a stronger presence on Google – and why Brandwatch is among the top solutions leading the way.
Below is our hand-picked list of the top tools to manage Google Business Profiles in 2025. These include all-in-one platforms for enterprises, specialized local SEO tools, and social media management integrations. Let’s explore the unique value of each tool.
>> What is a Google Business Profile? Learn more about choosing a tool today!
Brandwatch is a comprehensive digital marketing suite that brings Google Business Profile management into your wider marketing strategy.
Through Brandwatch Engage, organizations can manage GBP listings and monitor customer reviews at scale. You can connect multiple Business Profiles and handle all your Google reviews, Q&As, and updates from the same unified dashboard as your social media channels.
It’s all possible thanks to Brandwatch’s Social Media Management platform, which ties your entire digital social strategy together.
This central hub approach means your team can build customer relationships more efficiently, responding to Google reviews just as easily as Facebook or X mentions.
Birdeye is a customer experience platform that excels at helping businesses increase their online exposure. It covers everything from local business listings to online reputation.
Birdeye’s GBP management features include automated review generation campaigns (via email/SMS) to help you continuously gather fresh Google reviews.
It pulls in all your customer conversations – Google reviews, webchat, social media direct messages (DMs) – into a single unified inbox, making it easy to stay responsive across channels.
Podium is built around interaction management, with a huge focus on text message communications. It integrates your Google Business Profile messaging, website chat, and even Facebook messages into one text-based conversation hub.
Essentially, a customer can message you from Google or your site, and your team replies via Podium’s dashboard or mobile app as if it were a simple text chat. This approach makes engaging leads incredibly quick and personal.
If your business thrives on quick, personal communication, Podium is a reliable tool for turning searches into conversations and sales.
Whitespark excels in local search marketing and offers a suite of sharp, focused tools. Brands use it for handling multiple local business listings, while Whitespark offers an in-house “clean up” service to effectively audit your Business Profiles.
There’s also a handy Reputation Builder for automating review requests, and a Local Rank Tracker that monitors how you perform in local search results over time.
Whitespark’s Local Citation Finder helps you discover and build citation links on other sites to boost your local SEO. You can also encourage feedback with a dedicated Google review link generator.
Reputation is an enterprise-grade platform that goes beyond GBP management into the realm of holistic reputation management and customer experience analytics.
It aggregates data from Google Reviews, social media mentions, customer surveys, and more into a single, comprehensive dashboard.
Reputation allows large companies to track every location’s Google Business Profile, respond to reviews at scale, identify trends (via sentiment analysis), and benchmark against industry standards. The platform includes social listening, survey tools, and even case management for customer complaints – all integrated with GBP data..
Semrush is renowned for its SEO and PPC tools, but it also provides a Listing Management module for Google Business Profiles and other online directories. If you’re already using Semrush for keyword research or website SEO, adding on the GBP management makes a lot of sense.
The tool can sync your business info to 70+ directories (including Google, Facebook, Bing, Apple Maps, and even voice assistants) to ensure consistency. From the Semrush dashboard, you can update your NAP (name, address, phone), hours, etc., across all platforms in one go – a huge time saver.
You can also respond to Google reviews and Q&A within Semrush and schedule Google Business posts directly from the interface. This gives you local SEO, reputation management, and content scheduling in one familiar SEO toolset.
BrightLocal is a dedicated local marketing platform that has become popular among agencies. It offers a set of tools to audit and improve Google Business Profiles and local search performance.
It also provides citation building and tracking, robust reputation management to generate and monitor reviews, and a Geo-Grid rank tracker called Local Search Grid.
Agencies like BrightLocal because of the ability to create beautiful, white-label reports for each client or location, complete with Google Analytics integration and GBP insights.
Moz Local is part of the SEO brand Moz and focuses on the core challenge of local SEO: ensuring your business information is correct and consistent everywhere.
It’s a user-friendly way to manage your Google Business Profile and other important directories without fuss.
There’s a simple dashboard to monitor Google reviews and ratings, plus an activity feed to see changes or suggestions on your profiles. While it may not offer advanced extras like social posting or sentiment analysis, it excels at the basics of GBP management.
Yext is designed to act as a command center for business information online. It creates a “single source of truth” for all your location data and content, which it then syncs to a network of over 200+ platforms – from Google and Apple Maps to Yelp, TripAdvisor, Alexa, and beyond.
For a company with hundreds or thousands of locations, Yext ensures that all addresses, phone numbers, store hours, and special announcements are updated everywhere in one shot.
Yext also offers robust review monitoring with AI-driven sentiment analysis to help enterprises gauge feedback across locations. It’s a sophisticated platform with APIs, customization, and analytics that large brands and franchises rely on for brand consistency.
Synup is great for listing management – it provides real-time sync across 200+ directories and platforms (similar to Yext) to keep your info consistent. However, Synup takes it a step further with features like review management, which includes customizable templates, allowing you to respond to Google reviews quickly at scale.
There’s even a built-in social media post scheduler (similar to Brandwatch) for Google Business posts and other platforms.
Synup also shines in analytics, providing in-depth dashboards on profile views, clicks, and customer actions. For agencies or resellers, Synup offers white-label options, so you can provide their GBP management under your own brand.
Local Viking is a specialized Google Business Profile management tool known for its Geo-Grid rack tracking service – a visual map of your Google rankings across a geographic grid, so you can pinpoint exactly where you rank well (or poorly) in a city.
Local Viking also offers sophisticated scheduling for Google Posts, Google Q&As, and product updates. Agencies appreciate features such as bulk photo uploads and management, as well as an automated review response system that can save predefined replies or utilize rules to handle incoming reviews.
It supports the latest Google API changes, meaning it’s reliable and safe to use. If you need to manage a large volume of GBP listings with precision, Local Viking is a tool designed for that job.
SOCi is a marketing platform specifically tailored to the challenges of franchise and multi-location businesses. It provides a centralized system for corporate marketing teams to manage listings and reviews across all locations, while also empowering local operators to post content and engage with their communities (within approved guidelines).
So, if you launch four stores in one town, then SOCi helps manage all four Business Profiles in one place.
SOCi also integrates localized ad management and social media management, plus a module called SOCi Listening to monitor local customer conversations.
Chatmeter helps multi-location companies listen to customers and measure their local online visibility. It’s similar in spirit to Reputation but with a strong emphasis on local SEO intelligence.
Chatmeter monitors all your GBP listings and reviews, aggregates your ratings, and alerts you to any issues or changes. Chatmeter also performs advanced sentiment analysis on your reviews to tell you what customers love or hate, without requiring you to read each review individually.
Additionally, Chatmeter offers social media monitoring and local listing management akin to Brandwatch. For enterprises, their reporting can roll up data to regional or national levels, helping executives see the big picture.
Need a clear and easy path for navigating social media strategy? You’ve come to the right place.
Localo is a budget-friendly tool ideal for those just starting out with Google Business Profile optimization. One of its best features is a one-click GBP audit: it quickly scans your Business Profile and provides a simple checklist of improvement tips.
This could be things like “add more photos of your business” or “respond to unanswered questions.” It tells you what to do next to rank better, which is ideal if you’re new to GBP management.
Localo also includes a straightforward local rank tracker, allowing you to monitor your local search results ranking, and an easy post scheduler for Google Posts. It even offers some basic competitor analysis – for example, seeing how your profile stacks up against nearby competitors in terms of reviews and posts.
GMB Briefcase – named after “Google My Business” before it changed to “Google Business Profile” – focuses on auditing your profiles and giving actionable recommendations.
It can assess the completeness and quality of each listing, then issue a score and suggest specific additions or changes, similar to Localo. This gamifies the optimization process, which might be useful if you’re new to GBP management.
Additionally, GMB Briefcase features a unique Q&A chatbot tool – you can deploy a chatbot on your Google Business Profile that answers common customer questions or even helps capture leads via Google’s Q&A section. This is a cutting-edge solution that can set you apart by providing instant information to customers.
NapoleonCat is primarily a social media management tool, but it also supports Business Profile messaging. With NapoleonCat’s social inbox, you can track and respond to all incoming messages and reviews from Google users in one place.
Like Brandwatch, it also integrates Facebook Messenger, Instagram, X, LinkedIn, YouTube, and TikTok, consolidating communication across multiple platforms. This means your customer support or community team isn’t hopping between Google’s interface and other apps – everything flows into one piece of software.
A big plus for teams is the ability to assign conversations or reviews to specific team members as customer service tickets, add internal notes, and mark issues as resolved.
RecurPost is a social media scheduling tool that, similar to Brandwatch, supports Google Business Profile posts in addition to Facebook, Instagram, X, LinkedIn, and others. You can plan your Google updates (offers, events, posts) on the same calendar as your other social content.
RecurPost enables text posts on Google Business Profile and the scheduling of Google photos and videos. It integrates with Canva for easy graphic design and even with ChatGPT to assist in writing post captions.
If you’re an agency, RecurPost also provides client approval workflows for content.
Sprout Social is a social media management platform similar to Brandwatch and NapoleonCat, known for its publishing, engagement, and analytics features. Sprout Social has an official integration with Google Business Profile’s review API that allows you to pull your Google reviews directly into Sprout’s “Smart Inbox”.
In practical terms, a community manager can respond to a new Google review as easily as replying to a tweet – no separate login required. This streamlines community management, ensuring that every piece of customer feedback is handled promptly by the right person.
Sprout Social also supports Google Q&A management and offers analytics on your Google reviews (trends in ratings over time, etc.).
Yes. Platforms like Brandwatch, Yext, and Synup let you manage multiple profiles centrally. You can update info, respond to all reviews, and post updates across all locations from one dashboard.
Audit your Business Profile information quarterly and update it regularly. Ensure hours (especially holiday hours), address, phone, website, and other attributes are all current and correct.
Ongoing engagement is best. Try to post on your profile at least once a week (tools like Brandwatch can schedule these in advance), and check for new reviews or customer questions daily or weekly so you can respond promptly.
Choosing the right Google Business Profile tool can make all the difference between having proactive, meaningful profiles and ones that swiftly look dormant.
With so many people using Google to find businesses, especially on a local level via Google Maps, it’s never been more important to establish a strong Business Profile.
After all, it’s also another customer interaction option, and every lead at a local level is crucial.
Whether you’re a small business owner trying to keep up with customer reviews, an agency juggling multiple clients’ local SEO, or an enterprise brand overseeing hundreds of locations, there’s a solution tailored to your needs.
Brandwatch (our first tool on the list) is a great example of how a modern platform can help you manage Google Business Profiles in tandem with your social media and broader marketing efforts.
By consolidating review management, social engagement, and analytics, Brandwatch ensures you never miss a beat in connecting with your customers, whether they’re leaving a Google review or a Facebook comment.
Remember, your Google Business Profile is often the first impression customers have of your business (right there in the search results). Investing in a good management tool helps you maintain a responsive, up-to-date, and optimized presence that attracts customers and builds trust.
Everything you need to discover, attract, and engage customers on social, across teams and regions.
Our Suite
Resources
Company
Legal
More
The Brandwatch Bulletin
All our latest data stories and insights straight to your inbox
Copyright © 2025 Brandwatch. All Rights Reserved. Cision Group Ltd, 7th Floor, 5 Churchill Place, Canary Wharf, London, E14 5HU
Company number: 03898053 | VAT number: 754 750 710
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You’ll find the former Falcon products under ‘Social Media Management’ if you go to ‘Our Suite’ in the navigation.
Brandwatch acquired Paladin in March 2022. It’s now called Influence, which is part of Brandwatch’s Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.