AI Search
DEPT has been appointed media and search engine optimization (SEO) partner for American Family Care (AFC), the US urgent care provider.
DEPT will lead search engine marketing, programmatic media and SEO, connecting AFC’s national marketing strategy with execution at market and clinic level. The agency was selected for its experience developing scalable programmes for multi-location organisations while allowing individual locations to retain local flexibility.
Michael Brister, Chief Marketing Officer, AFC: “Marketing is a core function of our business operations across the country and is one of the primary ways we reach patients. As we continue to scale, marketing needs to operate with the same discipline as our clinical operations. DEPT will enable us to reach patients directly where they are, so AFC can continue serving as the destination of choice for where communities can go for trusted, convenient, and high-quality care when they need it.”
The partnership will also focus on generative engine optimization (GEO), with DEPT helping AFC make its online content more discoverable through AI tools and large language models.
The agencies will use search and media data to help AFC assess the market impact of its services throughout the year, rather than relying primarily on seasonal patterns in community demand.
The appointment is designed to create a more connected approach to growth across AFC’s national and local operations. DEPT will work to identify potential patient demand and service opportunities at market and clinic level while developing systems that can be scaled across the organisation.
Carryn Quibell, Americas CEO, DEPT: “AFC needed a partner who could scale nationally without losing the one thing that actually matters – one patient in one neighborhood. Our job together is to build a growth engine that can reveal where the next patient, the next service opportunity, and the next source of demand will come from. That’s what Growth Invention means in practice: finding growth and building the systems to scale it.”
www.deptagency.com
www.afcurgentcare.com
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews… Join Marketing Report in our LinkedIn Groups
