Google rankings don't show which sources AI cites. Get the breakdown by engine and industry, plus the steps to earn a place in it.
What to measure, which signals to prioritize, and how to guide automation before AI Max becomes the default.
The AI Search Playbook. What's Actually Driving Traffic Now.
Customers compare and book inside AI answers; get a read on your locations, how rivals nearby stack up, and the 5 signal fixes.
Ask the SEJ experts you already read what AI, agents, and algorithm changes mean for your traffic. Private, human to human. $97/mo.
Learn what Google’s next AI Search updates change for local discovery and how 5 strategy fixes get your locations recommended and booked. Reserve your seat.
Webinar: Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes
Google’s AI now compares options, makes a decision, and books the appointment, often without a single visit to your website.
For a multi-location brand, that changes what a local SEO strategy has to deliver. Ranking in the map pack is no longer the finish line. The test is whether AI Overviews and Gemini know enough about each location to recommend it, and whether the details they read are right.
Google’s AI search features already reach billions of people every month, yet 68% of brands are missing from AI recommendations altogether.
AI answers are assembled from a specific set of local signals Google can read, and most brands are only maintaining some of them. When those signals conflict or go stale at even a handful of locations, the competitor with cleaner data gets the recommendation. Google’s upcoming AI search updates, which its own team will preview in this session, raise the bar on those signals again, and the 5 fixes are matched to each change.
Want to know which signals AI is reading at your locations?
On Thursday, September 24 at 11 am ET, Google and Uberall join SEJ live. You’ll get:
Caroline Dissaux, Business Development Lead for Search & Gemini at Google, and Bonnie White, Strategic Partnerships Manager at Adecco supporting Google on Google Business Profile partnerships, walk through what comes next in Google Search and its AI innovations. Krystal Taing, VP of Solutions at Uberall, covers the local marketing strategy fixes that respond to those changes. Katie Morton, Executive Editor at Search Engine Journal, hosts.
Register now for a data-backed session on what Google’s next AI updates change for local discovery, and the 5 fixes that get your locations recommended, chosen, and booked. Can’t make it live? Register anyway and we’ll send the recording.
Heather has over 20 years of industry experience and is the VP of Sales & Marketing at Search Engine Journal. …
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Learn how to connect search, AI, and PPC into one unstoppable strategy.
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
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