Campaign’s Brand Faces to Watch 2025 – Syed Salman, Digital Marketing Manager, Anker Innovations – Campaign Middle East
Campaign’s Brand Faces to Watch 2025 – Syed Salman, Digital Marketing Manager, Anker Innovations
Age: 27
Nominated by Sharmila Dhun, Head of Marketing – MEA Region:
Syed Salman has quietly become one of the most dependable and impactful members of our marketing team at Anker. As our Digital Marketing lead, he’s driven standout campaigns, led the launch of the Global Sales Assistant App for MEA, and meaningfully boosted social engagement. He’s sharp, quick to learn, and always steps up to contribute – often beyond his remit. He’s also been actively exploring AI tools to help us work smarter, faster, and with greater impact. No fuss, no ego – just thoughtful, consistent marketing. A true team player and definitely one to watch in 2025.
Career highlights
Digital Marketing Manager at Anker Innovations (MEA), executing campaigns for Nebula Capsule 3, Anker iPhone charging solutions, and a collaboration with UFC.
Drove regional brand growth through influencer collabs, retail activations, and digital strategy. Planned & launched the Anker Global Sales Assistant app and doubled social engagement. Honored with the “Star Newcomer” award in 2023 for outstanding performance.
Guiding principles
Believes in marketing that’s purposeful and performance led. Combines creative storytelling with data-backed strategy, always putting the audience first and ensuring every campaign delivers value and impact.
Side hustle
On the side, explores the intersection of AI and marketing – experimenting with AI tools to enhance content creation, streamline workflows, and drive smarter digital strategies.
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