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Mumbai-based digital marketing and SEO agency Capsicum Mediaworks has secured the search engine optimisation (SEO) mandate for aquatic physiotherapy provider Aquacentric Therapy following a multi-agency pitch.
As part of the mandate, Capsicum Mediaworks will manage Aquacentric Therapy’s organic search strategy with a focus on improving the brand’s search visibility and discoverability across Mumbai. The agency will work on strengthening the provider’s presence in key suburban markets, including Andheri West, Bandra East, and Worli-Prabhadevi, as it expands its footprint in the city.
The mandate will be handled from Capsicum Mediaworks’ Mumbai office and includes developing an intent-led SEO strategy aimed at increasing organic visibility for the brand’s specialised rehabilitation services.
Commenting on the partnership, Nirav Dave, co-founder, Capsicum Mediaworks, said, “Aquacentric Therapy is transforming the way India approaches physical rehabilitation through cutting-edge hydrotherapy. Our team is looking forward to implementing an SEO strategy that reflects Aquacentric’s clinical expertise and helps more patients discover its specialised rehabilitation services.”
Shailendra Dave, co-founder, Capsicum Mediaworks, added, “In healthcare, visibility must be matched with credibility. Our focus is on building a structured, intent-driven search framework that positions Aquacentric Therapy as the first and most trusted choice for aquatic rehabilitation in Mumbai.”
Aquacentric Therapy offers hydrotherapy-based rehabilitation across multiple specialties, including orthopaedics, neurology, paediatrics, women’s health and cardiovascular recovery. The centre combines aquatic therapy with specialised rehabilitation infrastructure such as underwater treadmills and temperature-controlled therapy pools.
Speaking about the appointment, Pranav Singh, business head, Aquacentric Therapy, said, “Our goal has always been to provide exceptional, evidence-based care that restores mobility and enhances the quality of life. As we expand our reach across Mumbai, we recognised the need for a digital partner who deeply understands both the healthcare sector and how prospective patients search for trusted rehabilitation services online. Capsicum Mediaworks demonstrated a highly analytical, data-first roadmap that seamlessly aligns with our growth objectives.”
The partnership reflects the growing emphasis healthcare providers are placing on search visibility and digital discovery as patients increasingly rely on online research to explore treatment options and healthcare services before seeking care.
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