Firefly brings AI-powered content creation into Creative Cloud and marketing workflows – MarTech
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Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation.
The revamped Firefly platform integrates Adobe’s generative AI, as well as genAI from OpenAI and Google, to improve ideation, creation and production of content formats from a single interface.
Generative model updates include:
App users can now also use models from Google Cloud (Imagen 3, Veo 2, Flux 1.1 Pro) and OpenAI (image generation). Additional models, including fal.ai, Ideogram, Luma, Pika and Runway, are expected to be added later this year.
Dig deeper: Agent Orchestrator launches Adobe into the agentic age
Other additions include:
The updated Firefly is available on the web now, with a mobile app coming soon. Firefly Boards is available in public beta.
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