AI Search
Registration is now open for an upcoming Toy Association webinar that will explore how artificial intelligence is transforming the way consumers discover products online, and what brands must do now to remain visible as generative search continues to shape purchase decisions.
Taking place Thursday, April 2 at 2 p.m. (Eastern), “The New Rules of Toy Discovery: How AI Is Influencing Marketing, Communications & Shopper Behavior Within Generative Search,” will outline why generative engine optimization (GEO) is becoming a marketing priority and how brands can strengthen their authority, credibility, and discoverability ahead of the 2026 holiday season. Themes and discussion topics will include:
The webinar will be presented by Coyne PR’s Sierra L’Altrelli, analytics and insights expert, Sue Murphy, senior vice president of the agency’s toy practice, and Tom Coyne, CEO. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.
The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for CEOs, CMOs, senior marketing leaders, communications executives, brand leaders, and digital strategy teams responsible for visibility, reputation, and growth across owned, earned, and retail channels.
Questions about this webinar and other educational opportunities offered by The Toy Association may be directed to Anne McConnell, senior director of market research & educational initiatives.
The Toy Association’s Chief Policy Officer Kathrin Belliveau joined nearly 30 representatives of national toy trade associations from around the world for the International Council of Toy Industries (ICTI) Annual General Meeting, held May 6 to 8 in Amsterdam.
The Toy Association’s Chief Policy Officer Kathrin Belliveau joined nearly 30 representatives of national toy trade associations from around the world for the International Council of Toy Industries (ICTI) Annual General Meeting, held May 6 to 8 in Amsterdam.
The Toy Association is sharing several trade developments of interest to toy industry importers and members monitoring U.S. tariff litigation, previously provided to members via email
State regulators in New Mexico and California have finalized two major regulations that will impact toy companies.
Recent advocacy by The Toy Association™ has resulted in key changes to a proposed amendment to the European Union regulation on synthetic polymer microplastics (SPM), impacting toys and craft products that contain glitter.
