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Meta AI is integrated into all Meta platforms by now – Instagram, Facebook, WhatsApp and Messenger. And while it’s had its fair share of criticism (mainly because turning it on has proved to be much easier than turning it off), it does have some hidden gems that can save you time in your content creation workflow. Like with most AI tools, the key is knowing how to use it for your specific processes. So, let’s break down how you can make the most of it across Meta’s platforms.
It’s Meta’s built-in AI assistant. You can chat with it using simple prompts – text or voice – and it responds by generating text or images. It lives inside the platforms you already use, and now also exists as a standalone app.
Meta recently claimed that the tool had more than 1 billion monthly users and it’s being continuously improved to surface more relevant recommendations based on what users are discussing with the AI.
Before jumping into specific platforms, it helps to think of Meta AI less as a tool and more as a layer. It doesn’t replace what you already do but it speeds up the parts that usually slow you down:
From there, each platform uses that layer differently. And now, let’s see some real life use cases on each platform.
This is where most creators will feel the impact first. It’s is baked right into the Instagram search bar and DMs, which makes it frictionless to use in the middle of your workflow. Here’s where it tends to help most:
A post shared by Instagram’s @Creators (@creators)
Once your content is working, the next bottleneck is usually reach.
This is one of Meta AI’s most powerful (and still underused) features for creators who want to grow beyond their native market. Meta AI’s voice translation feature lets you publish Reels in multiple languages while keeping your voice and tone intact.
This way, the end result feels authentically like you, just in another language. Creators can also enable a lip-syncing feature that syncs the translated audio to their mouth movements.
Currently supported languages include English, Spanish, Hindi, Portuguese, Bengali, Tamil, Telugu, Marathi and more on the way.
Here’s how to enable it:
Every translated Reel is clearly labeled “Translated with Meta AI” so viewers always know when they’re watching translated content. Viewers can also choose to turn translations off or watch in the original language by selecting “Don’t translate” in the audio and language section of the three-dot menu.
Who can use it? The feature is free and accessible to all public Instagram accounts in countries where Meta AI is available.
Meta AI can strengthen your Facebook marketing in a few practical ways too. Beyond the general use cases already mentioned, here’s how you can use it in concrete, actionable steps.
Use Meta AI to help you tailor your Facebook ads so they better match your audience’s behavior and preferences, improving conversion rates.
Keep your Facebook feed active and engaging by using Meta AI to generate fresh post ideas and content drafts.
Use AI‑assisted analysis to understand what content resonates best with your followers and build a more data‑driven content plan.
Use this relatively new feature to make your Facebook profile picture stand out from the crowd.
Learn more about animating your Facebook profile picture with Meta AI:
Messenger is where Meta AI really shines for customer‑facing brands. You can use it to automate replies, offer instant support, and keep your brand voice consistent, while saving time.
Set up Meta AI to handle common questions instantly, so no message goes unanswered.
Provide 24/7 support without being glued to your screen.
Tailor your AI responses to match your brand’s tone and repeat questions.
WhatsApp lets you interact directly with Meta AI inside your chats, and that opens up practical ways to send timely updates and surface customer insights, both of which are gold for your content and CRM strategy.
Use Meta AI to help you draft short, personalized WhatsApp updates you can send to customers, keeping your audience engaged without manually writing everything from scratch.
Meta AI itself does not give you a full analytics dashboard inside WhatsApp, but you can use it to summarize conversations and spot patterns, which you can then plug into your CRM and content strategy.
So far, Meta AI helps you think and write faster. But it becomes more interesting when you start using it visually. You can generate images from simple prompts describing the subject, style, and mood and get multiple variations instantly.
Here’s how to use it:
You can also use Meta AI to animate images — create any AI image, then ask Meta AI to animate it, or upload your own images and animate them.
Sometimes you don’t need a new image, but a better version of the one you already have.
Beyond generating images from scratch, Meta AI’s photo editor lets you upload any image and ask it to add or change specific parts. You can also use it as a background remover, or restyle the image using dozens of AI styles, colors, and lighting options — from anime and painting to moody and sunset lighting.
This is particularly useful for:
Up to now, we’ve looked at features. But Meta AI becomes more useful when you stop thinking in features and start thinking in workflows. Across your marketing process, it helps you:
There’s one trade-off worth understanding before fully relying on it. Meta uses interactions with Meta AI to improve its models. Which means what you input may be used for training.
A few things to keep in mind:
There’s one gap Meta AI doesn’t solve. It helps you create content faster, but it doesn’t help you manage everything around it.
That’s where Metricool fits.
While Meta AI speeds up ideation and execution, Metricool brings structure:
In practice, it looks like this: Meta AI helps you decide what to say. Metricool helps you understand what worked.
And that combination is what turns content into a system.
AI in Social Media: The 2025 Snapshot
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