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An 11-month program that prepares the next generation of growth leaders to drive India’s top brands, agencies, and startups
Mumbai, India | April 18th, 2026 : IIDE – The Digital Business School has launched its Post Graduate Program in Digital Marketing & Business Strategy (PGDBS), an AI-integrated, on-campus program at its Mumbai and Delhi campuses.
The program is designed for aspiring growth marketers and business leaders who want to go beyond digital marketing and develop the business acumen to lead brands, manage P&Ls, and build go-to-market strategies across India’s fastest-growing companies. It spans 15 modules and 1,000 hours, with six dedicated business strategy modules covering e-commerce management, business analytics, GTM strategy, sales and revenue management, advanced AI, and entrepreneurship.
Commenting on the announcement, Karan Shah, Founder & CEO of IIDE, said, “Employers today are looking for professionals who understand both marketing and business fundamentals. This program is designed to help learners build skills across both areas, including the use of AI in decision-making and execution.”
The curriculum is taught by faculty and industry practitioners working on brands like Coca-Cola, Blinkit, Amazon, and includes structured immersions at agencies such as Kinnect, Schbang, Ogilvy, White Rivers Media, and Gozoop. Every module is designed around a proof-of-work application; students launch live Google Ads campaigns with real budgets, build and sell brands in a real marketplace, and present strategies directly to brand founders and CMOs.
Alongside the on-campus PG Programs, IIDE has also introduced a Generative AI specialisation within its Online Digital Marketing Programs, reflecting the growing demand for AI-first marketing skills. The Online Professional Certification in Digital Marketing & Strategy with Gen AI Specialisation integrates AI tools and workflows into a complete marketing and strategy curriculum, preparing learners for the AI-first era of marketing.
Online learners can also attend a five-day campus immersion at IIDE’s Mumbai or Delhi campus. This immersive session bridges the gap between online learning and real-world application, giving participants direct access to IIDE’s faculty, practitioner network, and peer community.
According to internal placement records, IIDE reported 550+ placements in 2025, with the highest offered package at ₹19 LPA, and 200 new hiring companies onboarded during the year. The PGDBS builds on IIDE’s decade-long track record of delivering real career outcomes for its students. IIDE alumni have gone on to work at some of India’s and the world’s most sought-after brands, from homegrown disruptors like Plum to global companies like Unilever and Colgate Palmolive, while others have gone on to build their own ventures, building products, agencies, and platforms from the ground up.
About IIDE – The Digital Business School
IIDE – The Digital Business School is India’s leading institute known for its programs in digital marketing, digital business, entrepreneurship and AI. Over the last decade, IIDE has empowered 250,000+ learners across 10+ countries, building a global community of entrepreneurs, creators, and professionals shaping the modern business landscape.
With an industry-led curriculum and a strong emphasis on project-based learning, IIDE focuses on helping learners build skills that translate into real outcomes, whether they are starting a business, growing as creators or advancing their careers across industry roles.
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