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OPPO India has launched a new campaign for its upcoming Reno16 Series smartphone, featuring actor Janhvi Kapoor ahead of the device's July 2 launch. The campaign centres on the theme of self-expression and follows the story of a young aspiring musician navigating self-doubt before regaining the confidence to pursue her passion.
The film showcases several features of the Reno16 Series, including AI Remix Collage and OPPO Bubble, as part of the narrative. It also features the OPPO Enco Air5 earbuds, highlighting their 52dB active noise cancellation as the protagonist prepares for a music audition.
According to OPPO, the Reno16 Series includes AI-powered creativity tools alongside its imaging capabilities and editing features designed for content creation.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, "Today's generation is creating and sharing more than ever before. Self-expression has become an integral part of how young people communicate, connect and build confidence. With the Reno16 Series, we wanted to create technology that supports this behaviour naturally and intuitively. It is a generation that is driven by passion and individuality, and our campaign 'Live It Your Way' is a celebration of that spirit. It reflects that spirit by celebrating individuals who choose to pursue their passions despite doubts and expectations. Through powerful imaging capabilities and AI-driven creativity tools, the Reno16 Series empowers users to bring their stories to life and truly live life their way."
Goldee Patnaik, Head of Communications, OPPO India, said, "Reno has always stood for empowering a generation that sees creativity as a way of life and self-expression as an extension of who they are. Today's generation doesn't just use technology to capture moments, they use it to discover their passions, tell their stories and connect with the world in more meaningful ways. With the Reno16 Series and OPPO Enco Air5, we've brought together an intelligent ecosystem that seamlessly supports every stage of that journey, from finding inspiration and immersing yourself in your creative flow to capturing, creating and sharing your story effortlessly."
Janhvi Kapoor said, "What I love about this campaign is its celebration of individuality and self-expression. It captures the spirit of a generation that is confident, authentic, and unafraid to forge its own path. I personally relate to this because, in many ways, it's been my own journey too, learning to trust myself, embrace my voice, and keep moving forward despite the noise. That's what makes this story so special to me. OPPO Reno16 beautifully supports that journey by making creativity effortless and empowering."
The campaign is being rolled out across OPPO India's digital platforms, cinemas, OTT platforms and outdoor advertising ahead of the Reno16 Series launch.
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Storyboard18 Awards for Creativity 2026 honoured campaigns that blended storytelling, cultural relevance and measurable impact across platforms.
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