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Related searches are words and phrases that users commonly use in addition to a primary search query. They’re often employed to refine or clarify a search.
Knowing which related searches are tied to a specific keyword can provide valuable insight into user intent.
Incorporating related searches can help websites reach a broader audience and boost search rankings.
Here are just a few of the things related searches can help you accomplish:
Related searches are a powerful way to generate content ideas that relate to the products or services you sell.
When analyzing related searches, consider these essential metrics:
Once you identify related searches, you can optimize your content for the range of secondary and long tail keywords you uncover.
You may have noticed Google’s “People also search for” section at the bottom of search engine results pages (SERPs).
These are similar searches that Google thinks are most closely tied to the user’s query.
Google’s list of additional searches can be a good starting point. However, the search giant only offers a few suggestions.
It doesn’t show you the full scope of what’s out there.
To get a complete list of searches connected to your primary keyword, you need a professional SEO tool.
Use trending keywords to create content your audience craves.
Ready to enhance your SEO efforts by introducing related searches to your content?
Follow the steps below to apply related search data effectively with Semrush.
To start, open the Semrush Keyword Magic Tool:
You’ll see a related keyword report with a wealth of information. Columns include search intent, volume, keyword difficulty (KD%), and more.
The “Related %” score indicates how closely the keyword is connected to the primary keyword you entered.
Select the keywords you want to focus on and add them to a list by clicking + Add to keyword list.
Learn more: Find effective primary keywords with our Keyword Research Guide.
To expand topic coverage, incorporate your list of related keywords naturally into your content.
For example, say you’re writing a page about email marketing.
The more naturally you incorporate related phrases into your content, the more likely it will reach the relevant audience.
Use an SEO Content Template to help you add related keywords to new or existing articles:
The template will provide additional information you can use to optimize your content.
For example, it can suggest:
To get the most out of related keywords:
Be sure to develop a variety of optimized content around these topics to capture additional traffic, including, articles, blog posts, guides, etc.
This increases your chances of being found on the search result page for your topic, or getting a featured snippet.
Using related searches in your SEO strategy can expand keyword reach. It will also attract your target audience and align your content with user intent.
Try Semrush today to discover new traffic opportunities and maximize your SEO efforts.
Use real-time topic data to create content that resonates and brings results.
Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Use real-time topic data to create content that resonates and brings results.
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Written By
Keri Engel
Keri is the Manager at Exploding Topics. She's also an expert in content management, SEO, and strategic leadership. Before mov… Read more
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