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Blog > Semrush Demo: Master This SEO Tool for Maximum Visibility
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Semrush is a fantastic tool for beginner digital marketers and experienced consultants alike. To get the most of it, you need to know how to use its extensive list of optimization features.
Mastering Semrush is easier than you think. This quick walkthrough guide will help you get started using key Semrush features in 5 to 10 minutes.
Tip: Activate a free Semrush trial now to follow along with this guide—I’ve included GIFs so you’ll know exactly what to look for in your own Semrush account!
Explore competitors’ website traffic stats, discover growth points, and expand your market share.
Looking for a video overview? This Semrush demo video shows you the tools you’ll have at your disposal:
As a daily user, I can answer some of the questions that I often get asked when people sign up for Semrush for the first time.
I’ve been conducting SEO content and writing optimized content for over 15 years, and yes: I think Semrush is worth paying for.
First off, the data you get is more plentiful and accurate than you’ll find using most free tools.
And in my opinion, the ease of generating SEO content templates and audit reports is worth its weight in gold. I’m able to keep up with a high volume of SEO and content work easily thanks to the integration between keyword research tools and content templates—not to mention report automation.
And now, Semrush is how you can get access to Exploding Topics. Available as an add-on application, Exploding Topics lets you see detailed trend forecast data in addition to Semrush’s traditional SEO keyword metrics. I regularly use Exploding Topics in conjunction with Semrush keyword reports to develop new content ideas and clusters for myself and my clients.
Semrush pricing starts at $117.33 per month for a Pro plan (when billed annually). Check out the full pricing information for Semrush.
You can add on Exploding Topics Pro for as little as $39 per month, too.
If you’re not able to afford a Semrush plan right now, you can still use Semrush for free to do things like basic keyword research.
You probably don’t need a Semrush coupon code. We’ve got information about the best Semrush discount.
Yes! You can snag a seven-day free trial to give Semrush a try and see if it meets your needs. I suggest starting a free seven-day Exploding Topics trial at the same time to see how the two tools work together.
Yes! There’s a super helpful Getting Started guide.
I also wrote a beginner’s guide on how to use Semrush for keyword research.
The foundation of any effective SEO strategy is good competitor analysis data. I’ve used a variety of SEO tools to analyze my competitors’ online presence over the years, and Semrush is one of the easiest (and most accurate). You can use Semrush to:
Once you identify your biggest competitors, it’s easy to learn what keywords they are and aren’t ranking for.
Plug your domain and those of several competitors into our Keyword Gap tool to quickly generate a sortable list of keywords complete with graphs, search metrics, and related terms.
Once you’ve identified your top competitors, you can further drill down into specific keywords using tools like the Semrush Keyword Overview.
Every report shows you search volume, keyword difficulty, intent, pay-per-click (PPC) ad metrics and more.
Semrush makes it easy to see how difficult it will be for your domain to rank on a given term using the Keyword Magic Tool. If you’ve ever used another keyword research tool (like Ahrefs or SE Ranking) before, you’ll likely be familiar with the Keyword Magic Tool interface.
Your Semrush account also gives you access to our keyword rank tracking tool—and our Keyword Strategy Builder that takes your keyword research one step further.
The Keyword Strategy Builder turns any keyword list into a complete content strategy, with terms organized by topic. When you find a content cluster you like, you can turn it into a writer-ready brief with just a few clicks. Doing this manually used to take me hours; now, it takes just minutes.
Use trending keywords to create content your audience craves.
Semrush isn’t just for keyword research. You can also build an effective link building strategy using the tools included with your account.
To start, use the Backlink Analytics tool to see all the sites linking to you or a competitor—and ascertain whether the links are low or high quality. (If you’re concerned about the health of your own backlinks on an ongoing basis, the Backlink Audit makes it easy to keep an eye on things.)
From there, you can use the Link Building tool to find new, high-quality link sources. It includes contact information for thousands of backlink sources, along with tools to keep your outreach organized.
You’ll increase your chances of great backlinks if you have a library of high-quality, linkable content on your site. Semrush can help with this too.
Whether you choose to write about a topic developed using the Keyword Strategy Builder or something else, you can easily generate a list of important semantic keywords and other suggestions using the SEO Content Template tool. Simply enter a topic and let the report generate—it just takes a few minutes.
As you write, you’ll get immediate feedback about how you’re using the suggested target keywords, article readability, and tone of voice. All you have to do is type!
It even works in Google Docs via a free extension!
If you want all of your content marketing and link building efforts to work, though, you need to make sure that your site is sound from a technical perspective.
You don’t need extensive technical SEO expertise to benefit from the Semrush Site Audit tool, either. Every element in the audit report is clearly labeled, and there are helpful tooltips along the way to explain what each actionable item means—and why it’s important.
You can set your auditing workflow on repeat, too, with easy report automation. The Semrush report builder is fully customizable, and you can even integrate data from other SEO tools and services like Google Analytics.
Semrush is the most comprehensive marketing platform on the planet. It provides everything you need in one place.
The best way to see if Semrush is right for your business is to try it right now – for free!
Use real-time topic data to create content that resonates and brings results.
Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Use real-time topic data to create content that resonates and brings results.
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Written By
Emily Gertenbach
Writer
Emily is a freelance content writer at Exploding Topics. A former news correspondent, she has over 15 years' experience creati… Read more
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