AI Search
Best SEO Marketing Campaign for Max Fashion
Infidigit’s award-winning campaign for Max Fashion unlocked non-brand organic demand at scale in a highly competitive fashion market by rebuilding the brand’s search foundation instead of chasing short-term visibility. Through a combination of technical precision, search-aligned architecture, and E-E-A-T–driven content optimisation. Organic search became a major revenue driver – delivering a 3962% surge in organic shopping revenue and a 2700% increase in transactions over 12 months, while significantly expanding organic search presence and high-intent engagement entirely through SEO.
Speaking on the impact of the search-led strategy, Mohinder Singh, Head – Ecom Growth & Digital Marketing, Max Fashion, Landmark Group, said:
“This recognition reflects our focus on building long-term, sustainable organic growth. By partnering with Infidigit on a strategic SEO approach, we were able to expand our organic presence and strengthen meaningful consumer connections at scale.”
Best Search Marketing Campaign for Indriya
For Indriya, Infidigit addressed the challenge of building digital authority from the ground up in the fine jewellery category with a content-led search-first strategy that eliminated reliance on paid media. Powered by AI-assisted keyword intelligence and data-driven content planning, the campaign mapped high-intent jewellery queries to culturally relevant narratives, driving a 421% increase in organic search impressions, 92% growth in qualified clicks, and a 96.15% improvement in rankings for the brand’s most competitive keywords, establishing Indriya as a credible presence across discovery and decision-stage searches.
Sharing their perspective on the campaign’s impact, Kavish Barapatre, AVP – Digital & Social Marketing, from the Indriya team said:
“Infidigit’s content-first strategy has been instrumental in securing multiple awards and establishing a strong search presence since our association. We value the commendable efforts of the team, whose strategic expertise has been a primary catalyst for this exceptional growth.”
Commenting on the wins, Kaushal Thakkar, Founder & CEO, Infidigit, said:
“Both awards reinforce our belief that search success today is defined by business outcomes, not vanity metrics. Whether it’s scaling non-brand revenue for a large retailer or building authority from zero in a trust-led category like fine jewellery, our focus remains on designing search strategies that deliver sustainable, long-term growth.”
The dual recognition at the Indian Digital Awards 2025–26 spotlights Infidigit’s ability to adapt its search strategy to vastly different business contexts, demonstrating how technical excellence, content intelligence, and performance-led execution can turn search into a scalable growth engine.
About Infidigit
Founded in 2017, Infidigit is among India’s most awarded AI-enabled digital growth partners, helping brands drive measurable impact through SEO, GEO, Content, PPC, ASO, CRO, Website Development, and data-driven marketing strategies. Infidigit is also the creator of Infigrowth, a next-generation DIY SEO platform designed to support performance-led growth in modern, AI-influenced search environments.
With a proven track record across startups, MSMEs, and large enterprises, Infidigit has delivered 2.2 billion+ organic sessions, engaged 1.2 billion+ users, and generated 15 million+ leads for clients globally. The company’s excellence has been recognised with 80+ industry awards, including honours from SMX, APAC Search Awards, ET BrandEquity, E4M IDMA, BW Merit Awards, and now the Indian Digital Awards.
